Helping fabricators & installers win new business
Selecta Systems has always focused on providing fabricators and installers with a fully comprehensive and bespoke service and support package. Here, marketing manager, Mark Walker, explains their latest innovative support package, that will be showcased at FIT ’23 on stand M31.
We are launching two brand new websites, one for the trade and one for the homeowner.
Our current, all-encompassing website generates approximately 20-25 homeowner enquiries per week, with the content striving to reflect the requirements of all types of visitors. An internal review of the website left us with the realisation that we had tried to suit all visitors requirements, but ended up confusing some users.
Therefore, we felt that separating the websites would enable ourselves to manage and promote specifics better for each target audience.
Another reason for separating the websites was to enable us to promote the Advance 70 brand direct to the homeowner. We feel that this is an important factor in providing consumers with the information they require to gain confidence in the product, supporting our fabricator base by directing enquiries to them.
The homeowner website will boast two fabulous new features. The first being a ‘Find a Fabricator / Installer’ feature, where all of our approved fabricators and installers will be available within an easy to use search engine.
A homeowner can search a specific area, define how far away they want to search and also select which Selecta product or range of products that they are looking to enquire about or purchase. A list of their local fabricators and installers will show up alongside a Google map, where all of their contact details, direct link to their website and also email address is available.
Homeowners will also have the option to design their own windows and doors with our fantastic window and door designer!
The designer has all of the Selecta range of products, from casement, flush sash and tilt and turn windows through to residential, French, patio and Easi-Fold doors – plus we’ve also added in a range of composite doors.
We have kept the design and enquiry process simple. The homeowner can select a number of window and door configurations and styles, the internal and external colour, hardware colour and other glazing options like Georgian bar or leaded glass.
The real beauty of this is that they can also take a photo of their property and drop the windows and doors on to their home to visualise how they would look! They can then submit their design as an enquiry for quoting.
The whole point of this homeowner engagement is to generate sales leads for our customers. We have a brand new interface for our customer only portal, Connect, which means all enquiries will come directly in to our dealer network section.
Once they land in the admin area of the portal, it will show us the nearest fabricator / installer to the enquiry. We can then send this enquiry direct to the fabricator / installer, through the portal, where it will land directly into the customers own section of Connect for follow up.
The enquiry will have all the relevant product imagery, customer information and details, which are presented in a professional document that can be downloaded as a PDF. The fabricator / installer can then utilise the enquiry to contact the homeowner and carry out a survey.
A systems company first
We can also offer a branded version of the window and door designer for our fabricator and installer customers to have embedded in their own website.
Fabricators and installers are then able to generate their own sales leads directly and have them land within their own admin area of their version of the Connect portal. They can have their own logo and contact details contained within the package and also emblazoned on all the relevant paperwork. What’s also being added, is the ability to add prices and provide professional quotes for the homeowners. It really is a fantastic bit of marketing kit!
We see this as a game changer for fabricators and installers, where in time it will be able to be used for both trade and retail. It’s the first of its kind to be launched by a systems company. It’s something you may have expected from a super fabricator, but it’s not been done previously by a systems company and that’s why we’re excited about this whole project. It takes our marketing support package to a completely new level and that’s always been our aim.
This package certainly sets us apart from our competitors and delivers marketing support that will help our customers win new business. To compliment this, we can also offer a new themed and branded website to sit along the window and door designer.
This takes away the headache of a website build, whilst also incorporating the ability to have the window and door designer embedded into the site. This provides our customers with a professional website and excellent sales lead generation and presentation tool, whether it’s for trade or retail.
The whole project has been in progress for almost two years, alongside our upgrade to Connect, our customer portal. Connect will have a new resource centre full of marketing and technical information and downloads.
A fantastic Web2Print branded and bespoke brochure and marketing material creator and designer will also be featured within Connect. Being ‘part of the family’ is as exciting as ever and we can’t wait to unleash our new marketing support package at FIT Show 2023, on stand M31.