Five tips for remote marketers

By Liniar’s Simone Sangha.

With a global pandemic forcing many to now work from home, it goes without saying that some may still be getting used to the idea.

As I’ve worked from home in the past, the jump for me has not been as big as it has been for those who haven’t, so I thought I’d share some tips and tricks I’ve learned along the way to ensure this process is as smooth as possible.

Communication. Communication is imperative not just to keep us all sane in these peculiar times, but to ensure we are on the right tracks when working on projects.

When working in an open office environment, ideas and updates are thrown around naturally that aid us when dealing with tasks, which is why it’s so important to have that communication in a reactive way.

Platforms such as Slack and Skype have an instant messaging service with the ability to attach files and create groups, avoiding clogged up email folders, a tool recommended by many marketers. Something else to consider are daily catch up calls (we do these at Liniar), which is a great way keep your team’s morale up and get some inspiration for the day ahead.

Performance. Now this may be more focused on individuals who are more involved in the digital side of marketing, but something to consider, nevertheless.

Something I always struggle to make time for is the in-depth analysis of campaigns we’ve put out; I would argue this is just as important if not more important than creating new campaigns. The ability to thoroughly analyse what is working and what isn’t for your target audience is priceless and it’s something I would strongly recommend you do. And now you have that extra time.

All you need is Excel, Analytics and, failing those two platforms, you can access social stats online for free for your accounts. I work better in silence when reporting and forecasting KPIs, so now is the ideal time to get some that of that much-needed data analysis done – giving you a much-needed jump start for planning ahead and the time to draft up some ideas for when you’re back in the office.

Project planning. When working remotely, the tools you use can really help ease this process, especially when planning projects. We use Trello at Liniar. It’s a way to create online checklists to share with your team and other departments, and monitor progress and updates (best of all it’s free to use). I’d also recommend revisiting existing plans such as new product launches and new campaigns, and use this time to get organised, even for the year ahead.

Frequent breaks. Now, this is more focused on you remaining positive and productive at home. With these uncertain times upon us it is easy to feel overwhelmed and isolated. Which is why ensuring you’re taking regular breaks when working is important. It’s very easy to get caught up in the rhythm of things, as everything is so readily available. My advice to you would be mindful of the time you spend working, taking frequent breaks even if it’s just for a 10-minute walk. Doing this will help your wellbeing, which shouldn’t be taken for granted in times like these.

Professional development. With many events, conferences and other meetings being cancelled due to Covid-19, now is the ideal opportunity to widen your skillset and use this extra time to your advantage. My daily commute often takes up over two hours of my day – a whopping 10 hours a week in my car – time I now spend brushing up on my coding skills to enhance knowledge for my role.

I hope this has given you some pointers that can be used on your remote working journey. Stay home and stay safe.

Bonus Tip. Setting a schedule is a great way to really get ready for the day and (believe it or not) does massively improve productivity. To find out more about working from home please refer to our article online at: