A decade of innovation and performance

Ultraframe marketing director, Alex Hewitt, talks to Glass Times about how the Ultraroof solid roof is still wowing customers almost 10 years after its launch.

Since its launch in 2016, Ultraroof has continuously set new standards in conservatory roofing, and nearly 10 years later, it continues to wow homeowners and installers alike with its incredible value for money, award-winning customer support, and outstanding quality and performance.

The great value price is something that often comes as a surprise to installers due to the high quality of the system. Investment from Ultraframe has been continuous, ensuring Ultraroof always offers the very best, and one of the latest enhancements is an extension to the Ultraroof tile range.

Installers can now purchase a roof at incredible value without the tiles and use their own tiles to meet the homeowner’s preference and budget. Two options are available for those choosing this option – ‘Your Tile’ allows installers to use their own lightweight tiles, while with ‘All Tile’, the roof is supplied without fascia or OSB so it can be felted, battened and tiled in the traditional manner using concrete or slate tiles.

There is, of course, still the option of the original Ultraroof Slate or the cheaper lightweight Metrotile option.

Ultraroof was initially designed with cost-effectiveness in mind, as the system can span up to 4m without the need for costly steels. This has become even more relevant over recent years as large spans of doors feature so prominently in many extension designs. This impressive spanning ability, coupled with the new pocket-friendly tile options makes Ultraroof’s pricing extremely attractive.

The engineering at the heart of Ultraroof also contributes to the value of the system as it simplifies the installation process. Tiles and OSB are precision-cut to size, and user-friendly location plans are provided to ensure a fast, hassle-free fit. This and the many fitter-friendly features of the roof mean that labour time – and therefore cost – is dramatically reduced.

We all know that a product can offer the best quality and value for money on the market, but if the support is lacking, then the offering falls down. At Ultraframe, we have always placed customer support at the core of the business, and we’re extremely proud that Ultraroof is award-winning in this area, having been recognised at the G Awards in the category of Best Customer Care Initiative.

From site assists for every first installation, to bespoke training courses tailored to the needs of each fitter/company, support by every means including phone, email and WhatsApp, and a host of written and animated how-to guides covering every stage of the installation process, no installer needs to feel alone when fitting Ultraroof.

There is also an outstanding marketing support package available for Ultraroof users. Ultraframe generates industry-leading levels of leads and we pass them to our customers, provide a whole host of interactive digital content to drive SEO on customers’ websites, provide digital samples, plus, there is an online marketing portal where bespoke PoS, brochures and samples can and ordered.

At the heart of Ultraroof’s enduring appeal is its unmatched quality. Unlike traditional aluminium systems that risk cold spots, or timber systems that can move and warp over time, Ultraroof’s patented steel/timber thermally broken hybrid structure means it offers superior thermal performance and structural integrity.

The unique combination of materials delivers class-leading warmth and strength, and the superior strength also means that Ultraroof not only offers structural reliability but architectural freedom, too.

The quality of Ultraroof doesn’t end there though, as each Ultraroof is engineered to withstand the most extreme weather conditions at the exact installation postcode using NASA-enabled software. This level of precision ensures peace of mind for homeowners, backed up by BBA-approved Ultrapanel technology.

We feel it’s fair to say that almost a decade after its introduction, Ultraroof still wows with its unbeatable blend of surprisingly low prices, an incredible support network, and its unmatched quality and innovative design, and all of these attributes combined continue to attract homeowners and installers across the UK.

Ultraroof isn’t just a roof – it’s a proven solution that has stood the test of time, and as it nears its 10-year anniversary, it remains as relevant, reliable, and revolutionary as ever.