I had the opportunity to talk to a number of industry leaders recently, with the conversation inevitably turning to the health of the industry, how well they’ve been managing business in the first couple of months of 2025 and what the feedback from their customers has been like.
While the discussions also included rumours of certain industry brands that were not doing so well, my analysis was that – for the home improvement sector at least – businesses that are prepared to work hard and make the most of all the marketing, lead generation and business management tools available to them are doing well, all things considered.
Those that are just sitting there and expecting work to come to them, are not.
This does not represent particularly robust market research of course, and for that I would refer you to the latest Business Pilot Barometer data where senior analyst, Neil Cooper-Smith, suggests that the current static market ‘reinforces the need for installers to focus on efficiency and value-driven sales strategies’.
According to Business Pilot, leads, sales and order values all dropped in February, and while the figures ‘aren’t a cause for concern’, it demonstrates that homeowners are becoming more selective.
If they are more cautious now, Neil Cooper-Smith also points to potential interest rate drops later in the year that could ‘unlock more spending power’.
In the meantime, we will have the FIT Show to look forward to, with a number of industry brands confirming their attendance in the last couple of weeks. You can read more about what to expect from Forel, Residence Collection and Morley Glass in this week’s newsletter.
The sales are there – but you’ll have to work for them
I had the opportunity to talk to a number of industry leaders recently, with the conversation inevitably turning to the health of the industry, how well they’ve been managing business in the first couple of months of 2025 and what the feedback from their customers has been like.
While the discussions also included rumours of certain industry brands that were not doing so well, my analysis was that – for the home improvement sector at least – businesses that are prepared to work hard and make the most of all the marketing, lead generation and business management tools available to them are doing well, all things considered.
Those that are just sitting there and expecting work to come to them, are not.
This does not represent particularly robust market research of course, and for that I would refer you to the latest Business Pilot Barometer data where senior analyst, Neil Cooper-Smith, suggests that the current static market ‘reinforces the need for installers to focus on efficiency and value-driven sales strategies’.
According to Business Pilot, leads, sales and order values all dropped in February, and while the figures ‘aren’t a cause for concern’, it demonstrates that homeowners are becoming more selective.
If they are more cautious now, Neil Cooper-Smith also points to potential interest rate drops later in the year that could ‘unlock more spending power’.
In the meantime, we will have the FIT Show to look forward to, with a number of industry brands confirming their attendance in the last couple of weeks. You can read more about what to expect from Forel, Residence Collection and Morley Glass in this week’s newsletter.
Glass Times
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