Take advantage when times are tough
Last week I reported on the recent industry roundtable event hosted by Deceuninck, a forum that highlighted a number of important topics, not least of which were the current pressures on businesses up and down the supply chain – and the challenge of maintaining a healthy profit margin.
But what can businesses do, to remain proactive, when leads are harder to come by and sales are more difficult to convert?
In this week’s newsletter, Dave Broxton, managing director of Bohle, suggests that installers can utilise downtime in order to position themselves ahead of the competition.
Quiet spells, he says, are an opportunity to ‘train, upskill and get better at the things that will ultimately make you more competitive.’ You can read his comment in full here.
Another way to approach the situation would be to look at introducing modern business management systems, software designed to streamline operations and free up time to make the most of all the opportunities in the market.
That includes incorporating AI. There has been a lot of discussion on AI recently, and in fact many organisations have already starting to take advantage of it, but there is a lot more to this technology than ChatGPT or automatic email prompts.
GlazingBot for example, is a new AI assistant that has been developed specifically for the glazing industry and is designed to help installers not only respond to and capture more enquiries, but convert those leads into sales.
It is incorporated into a retail website but it is much more than just a generic chat bot. Think of it as an AI powered assistant that has been trained to answer questions – including technical ones – in real time.
You can find out more about here