I paid a visit to Origin’s flagship showroom in Bicester last week, a £250k investment from the premium aluminium window and door manufacturer that perfectly demonstrates why such a carefully curated space is so important when selling products at the top end of the market.
Every element of the showroom has been thoughtfully designed, from the parking to the lobby and stairs, up to a chic reception area and into the main display area itself. The initial ‘vibe’ for visitors is one of a high-end art gallery, thanks to a display of multi-coloured aluminium profile decorating the walls – which also serves to demonstrate the range of options available from the new, state of the art powder coating facility next door.
Even the toilet doors are fancy! Origin of course, with knurled handles…
The showroom itself is divided into distinct areas, demonstrating Origin’s range of products, in various colour options and in fully ‘dressed’ rooms that help to illustrate the design potential in the home.
There has been some comment recently that showrooms are now defunct, because in a digital age, homeowners can simply select what they want via a configurator. However, as Origin’s sales and marketing director, Ben Brocklesby, points out, when you’re trying to sell a luxury product – for the right price – you need to ‘create emotion and spark imagination’.
That point about price is particularly relevant now, as we continue to see big industry brands run into trouble.
It has been said many times before, but organisations that focus to a race to the bottom on price are always going to be vulnerable to market fluctuations, especially if they have to service outside investment.
With its new showroom, Origin has very clearly positioned itself as far away from the commodity market as possible and it is working hard with partners to maximise all the potential for those exciting high-end, aspirational sales.
The showroom is available to Origin partners on appointment, and the manufacturer can also help to replicate it for partners’ own showroom areas if required.
For those that would like to explore it in more detail, then Origin is hosting its next Discovery Day on 17th July. More information and contact details on the company’s website.
A showroom showstopper
I paid a visit to Origin’s flagship showroom in Bicester last week, a £250k investment from the premium aluminium window and door manufacturer that perfectly demonstrates why such a carefully curated space is so important when selling products at the top end of the market.
Every element of the showroom has been thoughtfully designed, from the parking to the lobby and stairs, up to a chic reception area and into the main display area itself. The initial ‘vibe’ for visitors is one of a high-end art gallery, thanks to a display of multi-coloured aluminium profile decorating the walls – which also serves to demonstrate the range of options available from the new, state of the art powder coating facility next door.
Even the toilet doors are fancy! Origin of course, with knurled handles…
The showroom itself is divided into distinct areas, demonstrating Origin’s range of products, in various colour options and in fully ‘dressed’ rooms that help to illustrate the design potential in the home.
There has been some comment recently that showrooms are now defunct, because in a digital age, homeowners can simply select what they want via a configurator. However, as Origin’s sales and marketing director, Ben Brocklesby, points out, when you’re trying to sell a luxury product – for the right price – you need to ‘create emotion and spark imagination’.
That point about price is particularly relevant now, as we continue to see big industry brands run into trouble.
It has been said many times before, but organisations that focus to a race to the bottom on price are always going to be vulnerable to market fluctuations, especially if they have to service outside investment.
With its new showroom, Origin has very clearly positioned itself as far away from the commodity market as possible and it is working hard with partners to maximise all the potential for those exciting high-end, aspirational sales.
The showroom is available to Origin partners on appointment, and the manufacturer can also help to replicate it for partners’ own showroom areas if required.
For those that would like to explore it in more detail, then Origin is hosting its next Discovery Day on 17th July. More information and contact details on the company’s website.
Glass Times
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