It may seem opportunistic, but the energy crisis now represents one of the biggest potential drivers for sales as we head into 2023.

It was highlighted during a recent trip to Endurance Doors’ new showroom, where homeowners are actively looking for better performing – as well as more stylish – front doors, and it’s been commented on in this week’s newsletter by Deceuninck’s MD, Rob McGlennon.

With the cost of energy set to remain high for at least the medium term, Rob points out that there has never been a better time to promote the advantages of new windows and doors.

That’s because homeowner’s will now see a much faster return on their investment. It’s the same for solar power. After my electricity bill jumped earlier this year, I was determined to beat the system by covering every last square inch of roof space in the latest high tech solar panels, and running all my appliances from huge house batteries.

That plan is yet to materialise, partly because I was put on a four-month waiting list just to get a quote, but I’m still keen on chasing it up because even if that quote is five figures, the investment will pay for itself in three to four years. It used to be closer to 15 years or more.

It’s a similar story with windows and doors. Deceuninck has even come up with a new energy calculator, designed to show just how much money consumers can save by upgrading.

As Rob says, the message to Mr & Mrs Jones is that if you’re not happy burning cash on heating bills, then invest it in something that will make your home warmer – and more attractive with it.

You can read his comment in full here.

And if you haven’t already done so, you can also check out the latest Glass Times ‘Guide to Energy Efficiency’ supplement. It’s packed full of the latest energy efficient PVC and aluminium products and it’s included with the December edition of the magazine as well as online here.