Pioneer Trading used the FIT Show to launch a unique range of Gerda steel and aluminium front entrance doors in the UK.

Gerda Doors are described as ‘stylish, elegant and with an emphasis on high security with superior thermal performance across all of its products’.

With high performance levels and unique construction methods and materials, they are being marketed by Pioneer Trading as an effective alternative to conventional composite doors.

Pioneer’s managing director, Danny Williams, commented: “Of the hundreds of visitors to our stand we took 198 detailed contact forms from people that had examined the Gerda doors and who want to know more.

“These came from every area in the UK, and an impressive number from the Irish Republic too. We have enquiries from Scotland, the Channel Islands and every area of England and Wales, to the point where we can now begin calculating transport drops throughout the UK,” he explained.

“Our partnership with Gerda has been very positive and their investment in our stand and launch in the UK is impressive. But the FIT Show demonstrated to the Gerda owners and executives just how vibrant and exciting the home improvement sector is in Britain and Ireland, how professional and dynamic we are as an industry, and the high esteem in which Pioneer is held as a company. It cemented our relationship and made them even more committed to the market.”

The real work begins now, concluded Danny: “Our launch at FIT Show exceeded every hope that we had. But we are already visiting the people that we met at the show and the first Gerda residential doors will be installed in British homes within the next few weeks.”