Paul Sullivan, managing director at Anglo, says he ‘holds his hands up to mistakes of the past’, while setting out a vision for the future in support of fabricators.

I’ve spent three-years out of the market. Coming back into Anglo this time around its personal. I want to put back into an industry that has given me so much.

I want to make sure that the team here are rewarded for their hard work, and the fabricators that helped me to build the business first time around, are looked after properly and get the product and the service that they deserve.

That’s why I’m going to start by saying sorry. I’m sorry that service hasn’t been as good as it should have been, that on occasion, not by design, you’ve been let down.

I’ve been in post for less than a month and we’ve already put in measures to change that, but I still believe we should own our mistakes.

We’ve made massive inroads, our manufacturing quality is better than it ever has been, we’ve achieved ISO9001 a globally recognised standard for quality management.

These are big steps for any business – but while we’ve been doing it, we’ve been guilty of losing sight of what is most important, and that’s the customer.

Our service and lead times haven’t been where they should be.

I’d like to reassure all of our customers, and those who with good justification moved away from us in the past 12-months, that I am holding myself personally accountable for service levels going forward. There will be no excuses, and we will deliver.

This includes a commitment that the longest you will ever have to wait for an order will be five-days. That’s anywhere in the country. For many of our customers we’ll have product with you within three or four days from your point of order – that’s bar length and cut-to-size products.

I also guarantee that we can save you money, that’s regardless of whether you are buying from a systems supplier or another steel roll former. Whoever it is, we’ll beat them on any like-for-like product.

We’re now part of the Amari Metals Engineering Group (AMEG), it’s a global metals giant and that gives us incredible buying power, far greater than when I owned Anglo. We’ve already secured our steel prices through into next year, future proofing our pricing structure.

It means that we can offer you guaranteed savings on steel reinforcement prices today but also insulate your business from an expected uplift in steel prices later this year. There isn’t a roll former who can match us.

With rising employment and energy costs putting even more pressure on fabricators even smaller customers should expect savings of around £30,000 a year, simply by buying reinforcement direct and an accompanying reduction in overhead.

If you’re a bigger manufacturer, those savings are anywhere up to £125,000 a year by buying-in cut-to-size reinforcements direct, rather than going through a systems companies and cutting your own product.

My message is blunt. If you’re reading this, pick up the phone and get in touch. We will help you to reduce your overheads, guaranteed – and back that up with exceptional service. It’s my reputation on the line, not just Anglo’s.