Norwich-based fabricator Genius PVC Trade Frames has announced that its latest machinery, part of a £3.2 million investment over the last few years, is now fully operational in its newly expanded factory.

This significant upgrade is said to have boosted production capacity and capabilities, positioning the company for future growth.

The centrepiece of the investment is a new BAZ Tandem Schirmer cutting centre, affectionately dubbed ‘The Schirmernator’ by the Genius team. This new addition joins the original Schirmer, which was nicknamed ‘Robochop’.

Operations director, Lee Dickinson, commented: “These aren’t just pieces of equipment to us. They’re part of the team and naming them adds a bit of fun to our day-to-day operations.”

Alongside ‘The Schirmernator’, Genius has also installed a Rotox horizontal 8 head welding and cleaning line, further enhancing production capabilities. This significant investment in machinery from Winmac comes as Genius expands its product range to include Deceuninck systems, complementing its established Kömmerling offerings.

Thomas Weston, managing director of Genius, added: “This investment in both machinery and additional factory space isn’t just about increasing capacity; it’s about future-proofing our business. With the addition of Deceuninck to our portfolio, we needed the space and machinery that could handle increased demand while maintaining the high quality our customers expect.”