Distinction Doors has reported an imminent 50% upturn in sales of its glass range.

That demand passed 45% this year against the same period in 2017 and is still climbing towards the 50% milestone, according to Distinction Doors’ national sales manager Andrew Grogan.

“We saw sales beginning to climb as soon as we unveiled our own glass design creations two years ago,” he said, “But then they really went up a gear when we launched our consumer brochure options and there is no sign of slowing down in the near future.

“The standard glass ranges bought-in by most door companies were growing stale because everyone was offering the same-old, same-old and we could see consumers wanted something more. That’s why we took a completely fresh approach and brought the whole process in house to create a range of styles that were unique to Distinction Doors.

“It’s also very significant that more and more installers of other door brands are beginning to choose our glass as well. The units fit most other composite doors and we can see demand for the range is growing here too.”

The second breakthrough was the new consumer literature range, he added, with options for customers to work with Distinction’s design boutique and choose either standard edition, own-branded or fully bespoke brochures.