Guy Hubble, joint managing director at RegaLead talks about the resurgence of heritage aesthetics and how decorative glass is helping homeowners to create sympathetic restorations.
For the last few years, British home renovations have been dominated by a minimalist aesthetic: anthracite grey frames and contemporary door styles all set against stark white, rendered walls, which has its place in the market. But design cycles are always turning.
Many of today’s homeowners are moving away from this ‘greige’ modernistic uniformity, increasingly embracing character, colour, and period-authentic detail.
With pre-war housing stock making up nearly 40% of homes in the UK (the highest proportion in Europe) there is significant opportunity for sympathetic restorations. Homeowners want high-performance modern products that don’t sacrifice their home’s architectural soul.
Even when adding modern rear extensions, many are choosing to retain authentic styling on the front facade to maximise kerb appeal and remain in keeping with their local neighbourhood.
Decorative features return
Whether you’re looking at online forums, interior accounts on Instagram and Pinterest or flicking through Ideal Homes magazine, we’re seeing a real return to sympathetic home renovations. From Minton-style tiled flooring, to stripped wooden internal doors, wall panelling and intricate patterned wallpaper, British homeowners are taking a stand against the white walls and wooden floors of the 00s.
These trends are mirrored in the window and door sector too. Sash horn detailing on vertical sliders, the popularity of timber alternatives and flush sash options, fluted glass, brass hardware, monkey-tail handles, traditional composite door designs – they’re all throwback styles to days gone by, bringing a real revival of authentic heritage aesthetics to home renovations and at the heart of this is the revival of decorative glass.
Front doors are being reimagined as focal points, with homeowners pairing traditional composite, timber, or engineered PVC doors with heritage colour palettes and complementary statement glass to complete the look.
Demand for matching toplights and sidelights is growing rapidly, to create expansive, cohesive glazed entrances and homeowners are choosing bespoke options that allow them to put a unique stamp on their property – whether restoring an authentic period pattern, modernising a classic motif or having something completely bespoke.
And where ‘plain’ or ‘clear’ obscured glass was once the default choice for privacy in bathrooms, hallways, or the bottom pane of vertical sliders, homeowners are now using the need for privacy glass as an opportunity to make decorative glazing a central design feature in their renovations.
Higher margins
For fabricators and installers, this appetite for authentic heritage design presents a real opportunity. Plain double or triple-glazed units offer narrow margins in a competitive market, whereas decorative glass upgrades can transform a standard installation into a premium specification.
This isn’t just a ‘throw-in’ upgrade to get the deal – decorative glass provides a real added-value feature for windows and doors and there is significant margin available across the supply chain.
All we need to do is have the right tools to inspire homeowners and demonstrate the design possibilities that can be achieved with decorative glass, so the sales conversation shifts from price comparison to value creation.
To help the industry capitalise on growing heritage trends, RegaLead has launched a brand-new Decorative Options catalogue – a 72-page showcase reflects the evolving tastes of today’s homeowners.
From period-accurate leaded designs and modern geometric patterns to privacy-enhancing etched glass and vibrant stained overlays, it’s been specifically designed as a powerful inspiration tool, with options shown in traditional vertical sliding designs, beautiful doors and flush profiles to help homeowners see the impact that the right decorative glass choice can make on their home design.