Insight Data, the provider of compliant B2B marketing data for the glazing and construction sector, is warning businesses about changes to UK data protection rules that came into force on 5 February.

These updates to GDPR and the Privacy and Electronic Communications Regulations (PECR) are said to increase the risks for companies contacting installers, contractors and suppliers without the right processes in place.

GDPR sets out how personal data about individuals can be collected, stored and used. PECR governs electronic marketing, including email, phone and SMS. While the latest updates do not overhaul the law, they sharpen enforcement and increase penalties. PECR fines now match GDPR levels, reaching up to £17.5 million or 4% of global turnover – a major concern for businesses that rely on in-house sales teams and marketing lists.

The changes also affect how data can be transferred in and out of the UK. Any company using overseas systems, software or support services must now meet a new ‘data protection test’ to ensure UK standards are maintained.

Insight Data says it can help businesses reduce that risk. By collecting and managing data on behalf of customers, the company ensures marketing activity complies with GDPR and PECR.

Andrew Scott, CEO of Insight Data, explained: “Most compliance failures happen because businesses underestimate PECR. Even routine sales activity can carry risk if data is not collected or used correctly. With fines now so high, getting it wrong can be costly.”

Andrew adds that Insight Data can audit existing marketing lists, cleanse or up-to-date data and implement processes that document consent and lawful basis for every contact.