Business Pilot, the specialist CRM platform for installers, has sponsored the latest UK Consumer Fenestration Trends Report from Keystone Market Research.

The comprehensive industry report provides valuable insight into homeowner behaviour, buying motivations and decision-making trends across the UK fenestration sector. By supporting the research, Business Pilot says it is helping installers better understand their customers and adapt to an evolving marketplace.

“At Business Pilot, we’re passionate about giving installers the tools and knowledge they need to grow,” said managing director, Elton Boocock. “Keystone’s report delivers powerful, data-driven insight into what today’s homeowners are thinking and how they’re choosing to invest in their properties.

“Understanding consumer behaviour is essential in a market where response times, communication and professionalism can make all the difference. The more our sector understands its customers, the better positioned businesses will be to convert enquiries into contracts.”

Elton adds that the sponsorship aligns with Business Pilot’s mission to help installers operate more efficiently, respond faster, and create a seamless customer journey from initial enquiry through to installation and aftercare.

Alongside its support of Keystone’s research, Business Pilot has also announced its annual sponsorship of PiGs (People in Glazing Society.

Elton added: “PiGs plays a vital role in bringing people together, sharing ideas and strengthening relationships across our sector. We’re delighted to continue our support for another year.”