Made for Trade has launched the Korniche Partner Programme. MFT’s marketing manager, Ian Bousfield, explains how the new initiative is offering resellers a unique opportunity to align with a brand synonymous with engineering excellence, and unlocking a wealth of benefits and growth potential.
Korniche products are renowned for their cutting-edge design, functionality, and distinct appeal. From the slimline frames and outstanding installation performance of the Korniche roof lanterns to the best in class ‘SpeedBead’ features of the award-winning bi-folding doors, every product reflects meticulous engineering and fantastic value for both trade professionals and homeowners.
The brand delivers superior results without the premium price tag, making it a unique offering in the fenestration market.
This standout range provides resellers with a compelling value proposition that ensures satisfaction across the business supply chain. It offers fast installations for tradespeople and trailblazing aesthetics for end users.
Exclusive benefits partners
Becoming a Korniche Partner unlocks an array of exclusive perks designed to empower resellers to achieve unrivalled success. You will benefit from a highly established reputation and a level of business support way beyond simply selling the products.
Partners can enjoy:
- Discounted pricing tiers that allow for competitive rates that maximise profitability.
- Priority access to new products to keep you ahead of market trends.
- Marketing and sales support via dual-branded brochures, bespoke point-of-sale materials, and ongoing promotional assistance tapping into the homeowner brand exposure delivered from opportunities via three Homebuilding & Renovating Shows with a combined footfall in excess of 45,000 visitors.
- Showroom support from Korniche ensures your showroom stands out with product, brand merchandise and product displays.
- Product training to empower your team with expert knowledge and installation guidance to ensure you deliver with excellence.
- KwikQuote software access to support instant quoting and configuration for streamlined customer service and direct buying power.
- Premium online brand listings to increase your visibility from Korniche’s consumer-facing digital marketing activities.
Driving growth
One of the biggest challenges for resellers is reaching the right audience. Made for Trade invests heavily in consumer advertising, digital campaigns, and high-profile appearances at premier exhibitions such as the Homebuilding & Renovating Shows.
This ensures a steady flow of high-quality leads for partners. Additionally, Korniche Partners are prominently featured in the brand’s ‘Where to Buy’ online tool, directing motivated homeowners to your business.
Elevating customer experience
A well-designed showroom is essential for closing deals and demonstrating product quality. Korniche Partners benefit from tailored showroom solutions, including displays, product samples, and in-depth training.
These resources enable resellers to highlight the unique benefits of Korniche products, creating an engaging and persuasive environment for potential buyers.
Stay ahead of the curve
Korniche’s commitment to continuous innovation extends beyond its award-winning products. As a partner, you’ll stay at the forefront of industry advancements with regular updates, cutting-edge tools like KwikQuote, and advanced notifications about the latest product launches.
Imagine moving your business forward with a trusted supplier, guidance and supportive customer service by your side, then know that’s what it’s like when you become a Korniche partner. It is more than just a business decision; it’s a step into a partnership that prioritises mutual growth, innovation, and success.
With our award-winning products, exceptional service, and unmatched reseller support, Made for Trade can offer you a unique opportunity to align with a brand that continues to shape the future of home improvement.
Together, we can supply the best products with the best service at the best prices.
