Alex Moore, long-standing member of the team at Apeer, has been promoted from sales manager to group sales director.

Alex brings with him to his new role a wealth of knowledge and enthusiasm for the group’s products, across the Apeer door and Lumi frameless window brands.

In his new position as group sales director, Alex will be responsible for the direction of the company’s sales strategy and lead generation throughout the UK and Ireland. He will oversee the company’s ambitious growth plans and the management of both the Lumi and Apeer sales teams.

“It’s a great time to take up this opportunity and I can’t wait to get stuck in,” Alex said.

“Last year, we invested just under a £1 million in machinery at our Ballymena facility in Northern Ireland, with even more planned this year. Which means we’re ready to offer more quality products to our customers than ever before, including for our increasingly popular Lumi frameless window range. So this is a hugely exciting time for Apeer, and I’m thrilled to be heading up the sales team for it.”

Apeer’s managing director Asa McGillian said: “Alex’s product knowledge and enthusiasm, along with his positive and approachable manner, makes him the right fit for this role.”