Brochure make over

Vista Panels has attributed much of its success during 2017 to the XtremeDoor brochure released in January; the new styles and colours, along with the improved door specification, proved popular with customers.

The firm has now re-designed the brochure to focus on XtremeDoor’s best-selling styles and colours.

The new brochure highlights the consumer trend towards anthracite grey, which is right behind the long-standing leader black in popularity. New colours slate grey and moon dust have also moved up the pecking order, with chartwell green not far behind. The new brochure gives more room to contemporary door styles such as the new Verona (single glazed), which has been popular.

“With Vista now manufacturing 800 doors per week, it’s clear our installers know how to sell a composite door,” Ian Smith, Vista’s business development and marketing manager, said.

“With that in mind, the brochure doesn’t give up too much space to ‘bumf’. We wanted to get straight into door styles – to be honest, a salesman is not going to read through all the reasons for them to be choosing a composite door if he is already there to sell one.”