Colour drives doubling of turnover
Aluplast has doubled its turnover for the last two years, expanding its market share through the introduction of new products, a “market leading colour offer”, customer acquisitions and continuing high levels of demand for home improvements.
Significant investment in foiling capacity has enabled Aluplast to maintain high levels of standard, stock colour options, the company said. These include anthracite grey on white, anthracite grey on both sides on a grey substrate, and the recent addition of agate grey, with foiled product now accounting for almost 50% of total order volume.
“Demand has been exceptionally high over the last two years, and sales of coloured product in particular have been a major driver for growth,” Ian Cocken, director of sales and marketing at Aluplast said. “The scale of our manufacturing capacity has enabled us to maintain our lines of supply, despite shortages of raw materials in the marketplace, and although we have introduced extended lead times on bespoke colours, our standard foil options are still available off the shelf.
“Increasing homeowner interest for higher value ‘premium’ windows and doors has also led to a surge in demand for our new flush casement,” he continued.
Available in a full range of 40 finishes, including its new woodec and aludec foils, Aluplast’s flush sash is available with a choice of standard or heritage deep bottom rail. Suitable for period and contemporary properties, it can also be optioned with a mechanical joint.
“For some of our customers, sales of flush sash have increased by as much as 20%, and the overwhelming majority of orders are optioned with a colour,” Ian said. “We’ve also had a very positive response to our Smart-Slide patio.
“That’s because it is an exceptionally high-quality system, it’s offered with PAS24 and delivers U-values as low as 1.3W/m2k, but also because it can be manufactured up to 4.5m x 2.5m with just a single sash and a panel,” he added.
“We have enjoyed considerable growth over the last two years. Market conditions have played a part in that, but our success wouldn’t have been possible without substantial ongoing investment in product and service. We are expecting demand to continue well into 2022 and anticipate further growth as our new 13-hectare manufacturing facility comes online next year.”