Posted On - 11/09/2017
GGR Glass has launched a new ecommerce website, designed by the company’s in-house marketing team. The 600 page-plus site, was developed in response to increasing customer demand for GGR’s Glass’s products and services. The website took 12 months to build, and now has fresh look with improved mobile capabilities as well as enhancing the user buying experience. Customers have their...
Posted On - 11/09/2017
The website of Swish Windows and Doors has just been given a new look. Gerald Allen, Epwin Window Systems’ marketing manager, said: “The new Swish website provides an enhanced visitor experience.” He continued: “The website, like all our marketing, recognises how important the decision to invest in new doors and windows is for homeowners.” Visitors can request copies of Swish...
Posted On - 11/09/2017
Eurocell has launched Select – a comprehensive solid conservatory roof approved installer scheme. Eurocell Select will seek to address homeowners’ fears about product and workmanship quality, encouraging them to engage approved companies to carry out work. Built upon the company’s Equinox solid conservatory roof range, Eurocell Select is being operated in partnership with certification body, Certass, and is claimed to...
Posted On - 11/09/2017
Business Micros has supplied a custom-built software system for Doorco. The system has taken Business Micros more than 12 months to build because it is a bespoke software solution, designed specifically to enable Doorco to deliver on its primary objectives, which were to guarantee faster deliveries and improved otif scores for its distribution and manufacturing customers, without sacrificing product quality...
Posted On - 11/09/2017
The Milwood Group partnered with Insight Data to develop a targeted marketing strategy, which includes email marketing and telesales. The firm also wanted to showcase its new trade partner scheme. “The results from our campaign were far beyond what we ever could have imagined,” Mark Wood, managing director of The Milwood Group, said. “We have received unbelievable amounts of interest...
Posted On - 11/09/2017
Yale is the headline sponsor of National Home Security Month (NHSM) for its fifth year this October. In the UK, a quarter of homeowners admit to having no home security measures in place with most turning to security reactively when something goes wrong, rather than preventing the issue beforehand. NHSM is trying to change this attitude, by pushing home security...
Posted On - 06/09/2017
Clayton Glass has launched #theclaytondifference initiative with a view to communicating the key attributes of the IGU manufacturer. This new campaign across PR, e-mail and social media is designed to promote the company, which now has a capacity of 15,000 IGUs per week. More than £3 million has been invested in the business over the last 18 months, and Clayton...
Posted On - 04/09/2017
Midlands based Flair Windows has switched software provider to Business Micros. Company director Ryan Lugg said Flair wanted a software partner that could not only provide innovative software products, but which could also guarantee a reliable and efficient support service. Flair has opted for the full suite of Business Micros software – from Evolution for its ordering and manufacturing operation,...
Posted On - 04/09/2017
New London-based window and door company Thermo Door has partnered with leading web and digital marketing company Priority Pixels to work on its online marketing campaigns. Priority Pixels was tasked with providing a digital strategy that would enhance the Thermo Door website’s performance and drive leads for the business. “The key to a successful digital strategy is good market research...
Posted On - 04/09/2017
Profile 22 has launched a new website, which is designed to increase engagement. Gerald Allen, marketing manager at Profile 22, said: “Our website is incredibly important to our marketing strategy: it receives over 2,000 visits a month and over 70% of people are first-time visitors. Our new site puts Optima front and centre and is designed to increase engagement across...
Posted On - 29/08/2017
Thermoseal Group has released new editions of both its trade and warm edge consumer videos. They reflect the international growth of the group and its series of high-profile awards, while showcasing the benefits of warm edge spacer systems Thermobar and Thermoflex. The videos, for use throughout the supply chain, are available to watch on the Thermoseal Group website: www.thermosealgroup.com with...
Posted On - 29/08/2017
The Window Outlet has launched a customer-friendly version of its new aluminium brochure. Presenting a professional image, the glossy, 16-page brochure showcases the firm’s range of aluminium windows, doors, bifolds and patio doors available from the likes of Reynaers, Shueco and Aluk. “We’re delighted with the positive response we’ve received from customers using our trade brochure,” Ben Warren, the Window...
Posted On - 23/08/2017
A new bespoke display Pod for the Lumi window and door range is being trialled by approved dealer Crystal Clear Bristol, with a view to rolling it out across the system’s retailer network. The Pod, which is already the centre of attention in the retailer’s showroom, is styled directly after manufacturer Apeer’s exhibition stand, with the specific aim of targeting...
Posted On - 17/08/2017
Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. The Barnsley-based Rehau fabricator has seen a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign, and these are being passed to its stockists and distributors nationwide. Managing director Martin Nettleton...
Posted On - 10/08/2017
HWL Trade Frames recently launched its Residence Collection Order Guide to support customers through the ordering process. With a number of different window and doors profile options available – which are both mitre welded and butt jointed, and have various sill options and a huge range of different colours – the Residence Collection from Eclectic Systems is not the easiest...
Posted On - 10/08/2017
Astraseal has become the first fabricator to use Stem, the new integrated email marketing platform for Salestracker from Insight Data. Stem replaces Astraseal’s existing platform Campaign Monitor and allows the fabricator to design, build and send email campaigns from directly inside Salestracker, using Insight Data’s prospect data for the fenestration and wider construction industries. “Email marketing is a very powerful...
Posted On - 10/08/2017
Universal Trade Frames is the first Solidor customer to feature in Solidor’s new #SolidorStyleWall campaign, which aims to showcase the outstanding projects Solidor installers are completing every day all over the country. Solidor followers share a lot of project images on Twitter. Now, Solidor is showcasing the best on #SolidorStyleWall and featuring the very best in its advertising and marketing....
Posted On - 10/08/2017
Profile 22 has just added 24mm and 28mm variations of its Optima window system to U-Comply N, an online calculator that allows fabricators and installers to calculate thermal efficiency ratings. Gerald Allen, Profile 22’s marketing manager, said: “The U-Comply N calculator now allows you to demonstrate compliance on any number of Optima window specifications. As well as eliminating the significant...
Posted On - 10/08/2017
Endurance Doors has just brought The Finishing Touches to print, which is a new 20-page brochure detailing hardware and glazing options for its range of high performance, solid and secure composite doors. This extension of the marketing programme has come in response to the new #YouAskedEnduranceListened initiative – the highest ranked request in the recent surveys, was this dedicated brochure...
Posted On - 10/08/2017
Modplan’s latest Leka approved installer training programme took place over two days at the company’s headquarters near Newport, Gwent. Earlier this year, Modplan became the first approved fabricator of the new Leka orangery roof system, which was launched at the FIT Show by Leka Systems. Installers from the show signed up to the Leka partnership, and to gain approved partner...
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