Posted On - 03/12/2020
Insight Data's sales and marketing tool Salestracker has passed 750 users. Salestracker is designed to help businesses that sell into construction and fenestration industries to discover and connect with a range of customers. “Salestracker helps users target the perfect customers for their products and services,” Insight Data said. “Salestracker provides in-depth market intelligence not available anywhere else and in real-time,...
Posted On - 03/12/2020
Deceuninck is launching a virtual showroom tour to help customers adapt to remote selling and boost their online presence. The software lets users tour Deceuninck’s showroom, zoom in on products, and learn more about the windows and doors on display. Designed to be embedded in fabricator and installer websites, this user-friendly virtual tour also includes informative videos and installation images....
Posted On - 03/12/2020
The consumer brochures for The Residence Collection, which includes R2, R7, R9 and RD (Residence Doors), have all been recently updated. Detailed new photography feature throughout the new brochures, helping to inspire style savvy consumers with a better window and door proposition, the company said. Sarah Hitchings, sales and marketing director for The Residence Collection, said: “We’ve always been proud...
Posted On - 02/12/2020
Pricepoint sales has been chosen by Independent Network as a partner to provide its members with software to enable them to sell to homeowners remotely. With the ongoing issues around visiting people’s homes, or inviting them to showrooms, the opportunity to embrace a modern means of selling is perfectly timed, the company said. Pricepoint sales software has been developed by...
Posted On - 30/11/2020
Ultraframe reacted to the first lockdown in March 2020 by providing customers with a Lockdown Toolkit, which would help customers sell Ultraframe products online. Developed together with the ICAAL, one of the most popular items in the Lockdown Toolkit were the interactive content blocks, and they are still helping Ultraframe customers to sell conservatories and extensions, including the Ultraroof tiled...
Posted On - 19/11/2020
Given that it is the first Emmegi Comet R4I model to be installed in the UK, ‘Here Cometh the Comet’ seems an appropriate title for a two-minute time-lapse video which charts the arrival of the five-axis CNC machine at Alitex’s factory in rural Hampshire. Alitex manufactures high-end Victorian-style aluminium greenhouses and conservatories and already has ten Emmegi machines installed, ranging...
Posted On - 18/11/2020
Following on from a review of their company and brand with brand strategy specialist Benubi, Coastal Group invested in a rebrand and in an advanced ecommerce web platform. Coastal MD Loren said: “We had a growing portfolio of own brand door and window hardware and were concerned not to dilute their presence, or confuse our customers, with multiple brands. We...
Posted On - 16/11/2020
Installers using the AdminBase business management system from Ab Initio can now take advantage of the Campaigns marketing tool. Campaigns allows installation companies to select the leads and customer data they wish to target directly from AdminBase, without using third-party software. Users can then create effective email, SMS, letter or phone marketing campaigns, which can be followed up by tele-canvassers...
Posted On - 13/11/2020
Kestrel Home Improvements said the Framepoint sales and quoting app helped the company embrace remote selling, and has kept the order books full since. Managing director Mark Ramsey said: “We sold 12 jobs over lockdown and 30 jobs immediately afterwards, all using Framepoint. Our order books have been full ever since. It paid for itself with the first job.” Kestrel...
Posted On - 12/11/2020
As installers adapt to changes in how to sell to homeowners in light of the global pandemic and the ensuing lockdown, software packages from Windowlink are providing a lifeline, the company has reported. “We understand how difficult it can be for installers in these unprecedented times,” Mark Dudley, managing director at Windowlink, said. “The software packages that we’ve developed are...
Posted On - 12/11/2020
Emplas has launched a new retail tool that simplifies remote-selling while offering seamless integration with ordering processes. This includes: allowing installers to change window colours and designs in seconds: swap in and out different glass specifications: and apply the options chosen to a digital image of any property, either remotely or in the home. It also automatically pulls in pricing...
Posted On - 10/11/2020
Halsall Glass has said that it has more than doubled its turnover in less than a year, driven by customer acquisition post lockdown and exponential growth in demand. The glass processor, which operates across markets – including construction, supply to other glass companies, interior fit out, leisure, and retail display – said that it had won a number of new...
Posted On - 03/11/2020
Morley Glass is putting video at the heart of its marketing and customer care programmes and supporting installers to do the same, to provide customers and end-users with easy access to key information and resources in an increasingly online-first world. The company is working with video marketing specialist Video Production 4 to create video content, with more than 50 productions...
Posted On - 02/11/2020
AdvertoBookings is a new appointment booking package from Adverto Media, which allows prospective customers to book home and showroom visits from the comfort of their own home, at any time. Adverto Media developed the application that syncs with personal calendars as soon as a booking is booked, and it notifies the customer with multiple email and text reminders to ensure...
Posted On - 22/10/2020
Installers who sign up to the new web-based version of the AdminBase business management system can now use its Dashboard contract management tool free of charge. Dashboard allows users to create a to-do or checklist for every ongoing lead or contract, with each stage assigned a traffic light system so that managers can keep track of progress at a glance...
Posted On - 20/10/2020
The AGC Glass Configurator is now a fully integrated calculation platform that shows users the benefits of using high performance glass in facades. The Glass Configurator – an online application developed by AGC Glass Europe – is a tool that glass processors, facade and window manufacturers, architects and designers can use to calculate light, energy and safety properties. Single glazing,...
Posted On - 15/10/2020
Iceni Windows has chosen Business Micros software as it embarks on an expansion plan. Iceni Windows is opening two brand new service hubs in January 2021 which will enable it to expand its geographical reach beyond London and the south east while improving customer service. They will also incorporate trade counters and advice centres for installers, low volume builders and...
Posted On - 15/10/2020
Apeer has given a preview of its new website and colour brochure, following a review of the company’s marketing strategy. The company has developed the lifestyle imagery and styling that characterised the company’s promotional videos, which were aired during lockdown earlier this year. Delivered to homeowners through a social media campaign, potential buyers will be encouraged to design their own...
Posted On - 15/10/2020
By Richie Thornton, director at The Consultancy. The Coronavirus crisis has turbocharged the digital economy, with internet browsing, social media use and online retail sales all hitting record levels during and after the lockdown. Even as we all adjust to a new, socially distanced normal with greater freedoms punctuated by local or intermittent lockdowns, there is a growing recognition across...
Posted On - 14/10/2020
Windowlink has made a new service available for its Vector program, providing homeowners with project visualisation: the 4Site Imaging Bureau. Mark Dudley, managing director at Windowlink, said: “Vector is an incredibly popular tool because it shows exactly how a chosen conservatory, orangery or extension design will actually look on a home. It allows users to superimpose conservatory and extension plans...
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