Smart opportunities

Yale has developed its smart door locking range and marketing support to help fabricators and installers get to grips with the new technology and provide a superior product offering for end-users, the company has announced.

In October 2017, Yale released its TV advert for the Conexis L1 to raise awareness and promote the lifestyle benefits of Smart Door Locks to homeowners, helping drive consumer pull through.

Marketing support includes print brochures, instore POS, and a complete series of ‘how to’ videos, which demonstrate the installation process for products as well as showing short clips that detail how to set up and connect the different locks.

In 2017 the Smart Living suite opened its doors, providing a space for Yale’s customers to familiarise themselves with the smart products first hand, as well as ask any questions.

Paul Atkinson, sales and commercial director for Yale Door and Window Solutions, said: “We want to give our customers as much support as possible developing business models and routes to market for the transition into the smart home market and make selling smart products as simple as possible.

“As Smart Locking is relatively new, there is currently no benchmark for smart door locks. Yale is helping change this by working alongside the British Standards Institute to create a Smart Door Locking standard. This will help regulate the industry and provide fabricators and installers with a recognised benchmark of quality. Yale’s Conexis L1 is currently being used as one of the test pilot products to support development of the IoT Kitemark.”