Retail is about creating desire and being able to match an aspiration, according to Deceuninck’s Rob McGlennon.
“Timber holds emotional attachment, especially in an older property, and that’s before you even think about planning and conservation restraints,” Rob said. “However, the performance of PVCU as a material can’t be matched and with ‘timber-alternative’ the current industry buzzword, the Heritage Window Collection is set to realign those aspirations.”
The new Heritage Window Collection comprises a heritage flush, sculptured and chamfered sash windows and doors, that fit in properties from modern townhouses to country cottages.
“And to help you sell them, we’ve invested heavily in an unrivalled marketing support package that will support pull through sales along the supply chain, especially for installers,” Rob said.
A dedicated website www.heritagewindowcollection.co.uk includes the facility to download a PDF of a 44-page brochure.
“To enhance showrooms, we’ve invested in a bespoke POS stand that can showcase up to four Heritage windows in any colour. This is in addition to a beautifully designed pull up banner for smaller showrooms that sits perfectly next to colour swatches and the luxury brochure. For consumer lead generation campaigns, we have designed mailers and postcards which can be overprinted and personally branded,” Rob said.