Sternfenster introduces new website

Sternfenster’s new website now offers significant new functionality, including a product configurator, virtual showroom, and a lead generator.

“Our new website has coincided neatly with our 50-year celebrations,” said Sternfenster’s sales director, Nathan Court. “This milestone year – half a century – has become something of a lightning rod for how we are preparing for the next stage in our development and growth.

“For example, we are creating more business tools for our customers, which can be accessed online, and we are developing unique marketing assets that will help our customers win more business in an increasingly competitive marketplace.”

Sternfenster’s updated website, which is fully optimised for mobiles, is actually two websites in one. Homeowners visiting the site can download brochures, watch videos of homeowners with their new windows, and create a quote using the online quote engine. These are then sent to a Sternfenster customer in that region.

“Thanks to our own retail outlet in Lincoln – Starglaze – we have a strong understanding of what drives demand at a homeowner level,” Nathan said. “We have used that knowledge to create an additional asset for our customers in the form of a lead generator on our trade website.”

Trade customers to Sternfenster.com can log into their SF+portal, their own digital self-help account manager. Here they can: track and view quotes; track and view live orders; view job confirmations for orders; and view delivery schedules.

They can also get access to exclusive digital marketing tools, a virtual assistant to help communicate with their customers, an online quoting engine, and a personally branded subsite.

“These benefits are in addition to warranties that extend up to 20 years, security guarantees that extend up to £2,000, and proven marketing materials,” Nathan said. “We are also in the process of upgrading our hugely popular Easy Admin CRM system, which helps you keep on top of the order process, from quote all the way through to installation, even helping you to create professional-looking quotes.”

Other features on Sternfenster’s revamped website include a page dedicated to the trade fabricator’s commitment to sustainability, and its proposed journey to net zero by 2050. This includes details of how the trade fabricator is reducing its reliance of fossil fuels, including installing photovoltaic panels and investing in an electric fleet of vehicles.

“And right now, if you visit our site, you have got a chance of winning one of a number of prizes, including a free appraisal of your marketing function by a leading agency, money off our products and services, and free marketing assets,” Nathan said.