Salestracker from Insight Data has helped Dekko Window Systems grow from £3 million to £21 million in the last decade, according to the trade fabricator.
Sales director Kurt Greatrex said: “Dekko has seen significant growth over the past ten years and Salestracker has very much been our secret weapon.
“The data quality is excellent. It enables the sales team to quickly identify new prospects and gain a huge amount of market intelligence before entering into a conversation. We can see what products and brands the installer prefers, what volumes they buy in, and even get a financial snapshot. It’s really priceless information.”
Starting life as a PVCU fabricator, Dekko has launched several new product ranges over the past 10 years, including the timber-effect window system The Residence Collection, and Räum, a high-end collection of aluminium windows and doors.
“Salestracker has helped us get to where we are today and it’s very much part of our plans as we gear up for the next decade of growth,” Kurt said.