Wombourne Windows partners with Apeer

Wombourne Windows, said to be one of the UK’s longest established window companies, has chosen Ballymena based Apeer as its primary supplier of composite doors.

According to Wombourne Windows, this decision has given the business much greater control over its supply chain, enabling it to seamlessly transition across from its previous supplier while improving the overall range of door products offered.

Managing director, Paul Benion, commented: “Our door business makes up approximately 9% of overall turnover, and we needed to overhaul our existing door supply to maximise profit opportunities and guarantee efficiencies for our customers. The Apeer door range has allowed us to expand across a wider range of price points, giving us easy access to door products such as stable doors, or the 44mm range which we haven’t offered in the past.

“Homeowners today are focused on energy efficiency, security and performance, all of which are embedded within the Apeer product promises,” he continued. “Beyond this, Apeer as a company matches our own values. Its marketing and point of sale material is excellent. Our sales team is going over to Ballymena for thorough product training.

“And the quality of the professional relationship makes doing business with them a pleasure. We’re looking forward to building on that relationship in the long term.”

Apeer managing director, Asa McGillian, added: “Established companies like Wombourne Windows have such extensive experience in the retail door sector that partnerships like this can prove to be extremely lucrative in the long term for all parties. We invest significantly in the performance of our doors so that our trade partners are able to sell with confidence, and providing them with those upsell values.”

Doors have been fitted in Wombourne Windows Shrewsbury and Kingswinford showrooms.