FIT Show has been shortlisted for two AEO Awards.
The event organisers are finalists in both the ‘Best UK Trade Show (more than 8000m2)’ and ‘Marketing Campaign of the Year – Trade’ categories.
This follows the team’s success at the Exhibition News Awards, where the show took home the ‘Best Trade Show Marketing Campaign’ gong in March.
FIT Show began in 2013, outgrowing its original home at Telford Exhibition Centre and relocated to the NEC in 2017 – this move and the overall upscaling of the event played a prominent role in the 2017 marketing campaign.
In a difficult market, in the immediate aftermath of Brexit, the FIT Show’s move to the NEC saw a 17.4% increase in visitors to nearly 10,000, 33.5% increase in exhibitors, 79% increase in space sold, 68% increase in revenue and 103% increase in profit.
The marketing campaign, which centred around the theme of ‘Something BIG’ and used new digital channels including video content, saw an increase in website visits of 52% versus the 2016 campaign and a 63% increase in visits to exhibitor sites from the FIT Show website.
FIT Show event director Nickie West said: “A great deal of our success is down to the support of the wider glass and glazing sector, and we see any recognition that FIT Show receives as a further opportunity to highlight the fantastic achievements across the industry as a whole.”