Whitesales looking to partner with fabs at FIT

Sioned Yates
Sioned Yates

Rooflight specialist, Whitesales, will use FIT Show as the launch platform for a major campaign inviting fabricators to choose the company as their rooflight partner.

Marketing director, Sioned Yates, said: “Our whole proposition at FIT is geared around demonstrating to fabricators exactly how we can help them make more money on rooflights and roof lanterns.

“Rooflights and lanterns are a fast-growing sector of the market – with buyers demonstrating an increasing willingness to spend more on ever larger sizes and add-on features to achieve the real ‘wow’ factor. It’s a great opportunity for fabricators to bring in additional, high margin business, but only if they choose the right supply partner.

“At Whitesales, our proposition goes way beyond just offering good value. It’s about having a broad range of quality, contemporary-looking products in both glass and polycarbonate which appeal to installers because they are quick and easy to fit, and it’s also about having a proven track record of legendary customer service.

“We make it easy to buy from us with large volumes of standard sizes available from stock – some even for delivery next day. Customers can configure their own rooflights online using RUFUS our digital design and specification tool, and they can choose deliveries direct to site.

“We believe in old fashioned values when it comes to customer service, all underpinned by the latest high-tech efficiencies in logistics, stockholding, and communication. We have a highly trained team available on the phone or online to advise on everything from fitting rain sensors and electric openers to the rules around Part F and Part L and the reassurance that we will live up to our promises when it comes to on time in full deliveries.”

Sioned added: “Fabricators who come to talk to our team at FIT will see that there’s some crucial differences between Whitesales and the rooflight suppliers they might already be dealing with. The biggest one is that rooflights are our core business, which doesn’t just mean we’re experts in these products but crucially that we won’t compete with our customers on windows and doors.

“We also don’t supply the retail market direct, so we pass on all the retail enquiries generated via our website to our customers.”

The Whitesales stand at FIT will feature a mix of products – including a new, easy-to-fit Whitesales lantern; the stylish, contemporary em.glaze flat glass roof light, and a mix of polycarbonate domes and sky tubes. Fabricators and installers will be invited to sample the Whitesales service and – in a nod to what they can expect once they partner with Whitesales, have time and space to relax.

Sioned said: “Having exhibited at FIT before in my previous role with AluK, I know that any visitor who invests a day or two at the show wants to make sure that investment is worthwhile. That will be our focus – showing how we take away the hassle that they might normally associate with supplying rooflights, providing them with stronger margins and leaving them to concentrate on their own core business.”