Celebrity architect and TV presenter George Clarke is the new consumer champion for HIES, DGCOS and HICS consumer protection organisations.

Recognised for his work on a variety of Channel 4 programmes, including The Home Show, The Restoration Man and George Clarke’s Amazing Spaces, he is a passionate advocate for high standards in home improvements.

“It can be really difficult for people to know who they can and can’t trust these days,” says George. “I’ve seen it all through my own practices and the TV work that I’ve been involved with, people being ripped off or left with shoddy workmanship and unable to get a resolution.

“That’s why I’m pleased to be working with the HIES, HICS and DGCOS, because they share my ideals about raising standards and treating people fairly.”

The schemes’ founder Tony Pickup said: “George shares our passion for consumer protection and it’s perfect for us to have such a recognisable campaigner on board.

“When we first met to discuss the ambassador role, George was attracted to our principles and how we ensure consumers are not left disadvantage.

“The most important thing is to have a system in place to show consumers that you care. Mistakes do happen, we all know that, but it’s how you deal with them that counts.

“By having George as the face of our brand, it gives homeowners and our members additional confidence that they will be looked after properly. We also have some very exciting plans in the pipeline, and we believe George is the perfect person to help us get our message out there.”