More investment for members
Independent Network has collaborated with House Beautiful and Sainsbury’s Magazine.
Full-page press ads and an insert are supported by social media posts, a digital advent calendar that ran alongside the Sainsbury’s adverts, and interactive online adverts that link directly to the Independent Network website.
Veka Group marketing director Dawn Stockell said: “For marketing to work most effectively, it must make best use of all appropriate channels. Carefully considered scheduling saw Independent Network appear in three issues of Sainsbury’s magazine, including the bumper November issue, when average monthly circulation leaps from 139,442 to around 250,000.
“We targeted magazines whose readership demographic aligns with Independent Network’s own customer base, to further build brand awareness for the Network across the country. The insert in House Beautiful will go out at the beginning of May (coinciding with the key home improvement period that comes with the two May bank holidays) and includes stunning new window and door photography that we are particularly excited to share.
“These images will also be made available to members via the marketing portal. We want Independent Network and its membership to be the brand of choice when homeowners decide to improve their properties.”
The campaign coincides with the launch of Independent Network’s new website which has been redesigned with new features.
Ross Heaver from Heavers of Bridport said: “One of the things we’ve always liked about Independent Network is the national awareness that the brand is getting. So regardless of whether you’re big or small, you’re still getting that vital national coverage.”