Direct Trade (Yorkshire) embraces Sense by Maco

Long-standing Maco customer Direct Trade (Yorkshire) has announced the integration of Sense by Maco – an innovative smart sensor solution for windows and doors – into its product offering.

Sense by Maco is a discreet sensor system that monitors the status of windows and doors, whether they are open or closed, and is designed to integrate seamlessly into smart home systems.

The system is Matter-compatible, ensuring interoperability with a wide range of smart home platforms.

“Our relationship with Maco made this a no-brainer,” said Direct Trade’s sales director, Mark Powell. “We’ve seen other smart solutions before, but they didn’t quite hit the mark. Sense by Maco ticks all the boxes. It’s easy to integrate into our existing processes, and it allows us to offer our customers more flexibility and choice without overhauling our production.”

Direct Trade plans to offer Sense by Maco as an optional upgrade across its product range, giving customers the freedom to choose smart features that suit their needs. The company is confident that as awareness grows, so too will demand.

“Since the FIT Show, interest in Sense by Maco has gained momentum,” Mark continued. “We got some incredible leads and we’ve already gained some great business as a result. Existing customers are starting to understand the benefits, and we’re seeing a shift in mindset, especially among the next generation of decision-makers.”

While some consumers, particularly from older generations, may initially be hesitant about smart technology, Direct Trade sees this as an opportunity to educate and support its customers through the transition.

“It does more than people expect. It’s not just about knowing if a window is open,” he said. “It can integrate with heating systems, improve energy efficiency, and enhance home security. Once people understand that, they’re on board.”

Mark adds that the support from Maco has been instrumental in helping Direct Trade bring Sense by Maco to market confidently.

“The support has been great,” he explained. “We’ve had everything we need to get started, and Maco’s team has been with us every step of the way.

“Exploring opportunities like Sense by Maco allows us to give our customers the edge,” Mark concluded. “It’s about more than just staying competitive – it’s about leading the way.”