Consumer report available to Epwin customers

Fabricators and installers using Epwin Window Systems’ products can now access the UK Consumer Fenestration Trends Reports from Keystone Market Research exclusively via the company’s Connect digital portal.

Gerald Allen, head of marketing at Epwin, said: “In a competitive market where every lead is crucial, empowering fabricators and installers with the knowledge to align their offerings with current consumer trends is essential. Keystone Market Research’s UK Consumer Fenestration Trends Reports deliver the essential knowledge needed to align offerings with market demands. We are delighted to offer these reports to all our customers via our award-winning Connect portal.”

Published quarterly, the reports provide actionable insights for strategic decision-making. Topics covered include consumer preferences, the priority of fenestration projects versus competing home improvement projects such as kitchen and bathroom remodels, and market value forecasts. Additionally, they provide critical information to guide marketing decisions, including consumer-friendly product terminology and the sources homeowners turn to for information on available products.

The inaugural report was published in May this year, followed by a second report in mid-summer. Epwin sponsored these initial reports and has committed to continuing its sponsorship through 2025.

Keystone Market Research, a research consultancy set up last year, specialises in fenestration and aims to bridge the gap between businesses and reliable market research.

Gerald concluded: “Our commitment to supporting our fabricators and installers with business support and market insights is unwavering. By making these comprehensive reports available exclusively via Connect, we aim to empower them to make informed decisions and stay ahead in the ever-evolving market.”