Business Micros unveils new corporate identity
Business Micros Group has unveiled a new website and a new logo and umbrella brand. For the first time, www.thebmgroup.co.uk links together online all four group businesses – Business Micros, BM Aluminium, The Consultancy and Glazing Vault.
According to Business Micros, the new website demonstrates the scale of the group, its depth of expertise and showcases the senior team. It also reminds visitors of some of the product options available across the group companies – from data and online ordering solutions to production software, web design and lead generation tools.
The new interlocking logo, featuring the colours of the four individual business, is designed to illustrate how well they fit together and how their individual strengths combine to make a stronger whole.
Graeme Bailey, MD of Business Micros Group, said: “We’re reminding the market of the brands within the group and the shared culture and values which help to ensure that, whichever products you buy, you get the same level of expertise and the same commitment to delivering outstanding service.
“We’re also emphasising the synergies across the group companies and the benefits these bring to customers, particularly since The Consultancy and Glazing Vault joined Business Micros back in 2020. We are jointly developing our exciting new Touch software platform and have already launched our Touch Vendor stand-alone lead generation tool for installers. We will shortly be adding the joined-up Touch Portal pricing, sales and ordering tool for fabricators and adding more connected product innovations.
