Silkaselect trade partnership launched at Silverstone

Installers were reported to be ‘impressed’ with the energy efficient Silka range of aluminium glazing products its support package as they gathered at the iconic Silverstone Circuit last week for the launch of the new Silkaselect trade partnership.

A day spent trackside gave installers a first look at Silka’s unique partnership and the chance to discuss how the collaboration will help them connect with consumers, futureproof their business and grow their sales.

With loads of product benefits, as well as a Partner Portal, exclusive products, standout showroom and marketing support, free targeted sales leads and exclusivity within their showroom area – Silkaselect offers installers a simple, supported and integrated solution to sell the Silka range of aluminium windows, doors and rooflights.

Silka CEO, Asa McGillian, commented: “While Silkaselect is, of course, about selecting eligible installers to help build the Silka brand, its purpose is to create a community of installers who believe in our mission to deliver the future of homes, right now.

“It was fantastic to launch this exciting partnership after months of preparation, but it was even more exciting to hear such positive feedback from our guests. We feel Silkaselect is unique in its offering, and working with this calibre of installers means we can gather insights and adapt the support we give them based on their ever-changing needs.

If you think you’re eligible to become a Silkaselect trade partner, sign up to Silka’s next event at Manchester’s Concorde on Thursday 21 September 2023, by visiting to book your place now.