Premium products gaining market share

Chris Brunsdon
Chris Brunsdon

Tommy Trinder has reported a rise in demand for premium window and door products, including for timber and aluminium, as it celebrates signing up its 450th customer to the Framepoint quotation app.

“In a demanding market, it’s the desire to stand out from the crowd which is continuing to fuel growth for Tommy Trinder,” said founder and CEO, Chris Brunsdon. “Work isn’t just coming through the door anymore and installers are looking for an edge; something to impress customers and keep those conversion rates up. Framepoint is built to help installers sell with ‘wow’ – it’s proving to be the tool for the job.”

The value of work quoted by installers on Framepoint is on the rise too; over £155 million of supply and fit work was quoted via the platform in the month of July, more than 35% up on July 2022. High average quote values are a feature too with quote values climbing towards £7,400 over the last three months, according to Chris.

“We are seeing premium materials making significant market gains; aluminium and timber combined now account for 40% of everything quoted by installers,” he said. “And when it comes to PVC-U, Framepoint subscribers are managing to get a bit more on every job by routinely showing off value-added features such as foils, dual colours, dummy vents, mechanical joints, flush casements, dummy peg-stays and surface mounted bars in a visual and compelling way.”

Chris said that more than 55,000 homeowners have received a quote generated by Framepoint so far this year and, notably, around half of them were provided with visualisations to accompany their quote.

“Homeowners are expecting a more complete buying experience and the makeover tool, where installers provide a mockup to the homeowner of their new windows in situ, is becoming a standard part of the quoting process,” continued Chris.

“Scruffy, cobbled together quotes just don’t cut it with today’s discerning purchasers. Customers want to see exactly what they are getting; they want to try before they buy.”