Double your turnover with Leads 2 Trade

Leads 2 Trade is set to provide installers with a new sales discount scheme that – it claims – will double their turnover and send their sales conversion rates through the roof.

The discount programme is exclusive to Trusted Local Supplier (TLS) Discounts within the home improvements market in the UK. According to Leads 2 Trade, it allows installers to offer substantial discounts of up to 20% to potential customers with minimum impact on their gross margins, giving them a significant edge over competitors quotes.

Early adopters have reported ‘astonishing results’, says Leads 2 Trade, with sales conversion rates improving from one in three to one in 1.2 with minimum impact on margin.

Andy Royle, MD of Leads 2 Trade, said: “With so many misleading discount offers promising the earth and failing to deliver, we’ve had many installers think that it’s too good to be true.

“However, our existing members who have signed up to the scheme are the proof that it can quickly transform your business. Everybody using the scheme is increasingly their turnover dramatically and making more money.”

The scheme’s structure allows installers to price up a job and offer a discount with minimal upfront investment. For example, on a £10,000 job, installers can offer a £2,000 discount by staking just £400. The installer then provides the customer with the £2,000 discount offer to use as a deposit against the order. Then the customer pays the £8,400 balance making the quote the cheapest option every time.

Shaun Ellison of Barriertherm UK, commented: “We’ve doubled our turnover since we adopted it, and we have a conversion rate of 1 in 1.2, which is crazy. We close pretty much every sales lead we go to now.”

Kieran Mitten of AWC Windows and Home Improvements, said: “Using the TLS discount scheme has been game-changing and, more importantly, profitable for us. As a result, in the next 12 months, I expect our turnover to double using it. It has been the ace card up our sleeve, and we are reaping the rewards, closing eight out of 10 pitches we go on.”

Craig Douglas from CDE Window and Doors added: “The TLS discount scheme has helped us add an extra 20 jobs in a month and the potential to add £1 million to our annual turnover is a realistic goal.”

The versatility of the TLS discount tool is said to be another key benefit. If installers are buying leads from Leads 2 Trade then they can use the discount offer on none-Leads 2 Trade leads, maximising its potential impact on their business.

To enhance the scheme, installers could soon potentially offer increased discounts, and John Cohen, owner of TLS Discounts, said: “Offering up to 35%, for example, would make any installer the cheapest in any postcode, and anyone trying to compete with one of our installers simply won’t be able to.

“Installers can double their conversions and offer highly competitive prices without sacrificing their profits, potentially doubling their turnover; making it the best sales closing tool on the planet.”

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