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Posted On - 16/03/2020
By Selecta Systems. Over the last few years, one of the main growth areas in PVCU windows and doors has been the demand for colour. As we enter a new decade, colour remains high on the homeowner’s agenda as they look to windows and doors that are not only secure and thermally efficient, but that they also complement the style,...
Posted On - 16/03/2020
Sarah Hitchings, sales and marketing director of The Residence Collection and Window Widgets, opens up about the recent management buyout and outlines what can be expected from them in the future, thanks to investment and a new way of thinking. Now that the dust has settled, we can look back and reflect on the process of the management buy-out and,...
Posted On - 16/03/2020
Malcolm Taylor, product managerat Rehau, explains the importance of stringent planning of window installations to minimise the risk of snagging and unexpected project delivery costs further down the line. There are a whole host of obstructions that installers can face when completing commercial projects; time delays and increased costs go hand in hand, not to mention the long-term issues that...
Posted On - 16/03/2020
Kömmerling’s partnership with Saveheat Group, which includes Blairs Windows and Doors, along with Merlin Network, has flourished over the last 18 months explains Gareth Jones, managing director of Profine UK and the Kömmerling brand. Like all good partnerships, ours with Saveheat Group has worked well for both parties and the decision to bring the Kömmerling product range to Blairs, a...
Posted On - 16/03/2020
Glazerite UK Group celebrates its 20th birthday this year. Group managing director Jason Thompson, and Dave Jones, managing director of its long-standing and biggest supplier Veka UK, reflect on their 20-year partnership, and what the future might bring for both companies. “2020 marks our 20th year in business, and John and I couldn’t be prouder of what Glazerite has achieved,”...
Posted On - 16/03/2020
John Park-Davies, Vertik-Al’s group marketing director, explores trends for 2020 and explains how the powder coater can support manufacturers and fabricators in meeting consumer demands in the new year. The start of a new decade is akin to Christmas for trend forecasters, as they analyse and review to see what’s new and next.And so, as the last firework guttered out...
Posted On - 17/02/2020
Rehau shares some of the UK’s leading fabricators’ views on the Rio flush fit window. With PVCU soaring in popularity, for many fabricators the choice to manufacture Rio was an obvious one. As the customer demand grew, it was only natural for fabricators such as Astraseal and GRM Windows to get it up and running in their facilities as quickly...
Posted On - 17/02/2020
Deceuninck’s managing director Rob McGlennon says colour is the key to fabricators’ growth and success in 2020. A new year means a fresh start, and most fabricators I speak to are optimistic about 2020. Whether or not you were pleased with December’s election result, we can all agree that a government in control of parliament gives Britain much-needed political stability....
Posted On - 17/02/2020
Helen Tunnicliffe, head of marketing at Aperture, discusses why WarmCore is the jewel in the group’s principal product crown. A unique and much-loved product occupying the domestic and light commercial sectors, WarmCore technology has helped to redefine expectations of aluminium windows and doors. The launch of the hybrid WarmCore aluminium folding sliding door in 2014, followed by the window in...
Posted On - 17/02/2020
Sarah Hitchings, sales and marketing director of The Residence Collection, talks about the impact of social media engagement from Instagram Homes to Houzz, boasting a footprint equal to some of the most trusted consumer brands in the UK. For many of us in the glazing and fenestration sectors, social media is deemed something that’s a bolt-on to the marketing mix...
Posted On - 17/02/2020
Gareth Jones, managing director of Profine UK and Kömmerling, talks about what it has taken to re-ignite the brand after a particularly successful 2019, with a fully integrated campaign. The Kömmerling brand has always had an unrivalled reputation for outstanding product engineering and unsurpassed quality, and that’s why so many of our window manufacturers won’t make anything else. Similarly, if...
Posted On - 17/02/2020
Investing £9 million in a new company, world class factory, innovative products and a top team with a two-year time plan is a challenge. It’s an added challenge when you need to start marketing a year before launch and can’t show or describe the products until then. By Garnalex. Few will have missed Garnalex’s high-profile marketing campaign or the marketing...
Posted On - 16/01/2020
By Simon Sangha, Liniar. This month, I’m going to explore the five key marketing trends of 2019 for the fenestration industry based on my own research, and discuss my predictions for 2020. Keywords. There has been an increase in searched keywords and phrases of terms such as ‘lean-to conservatories’, and ‘orangeries’, whereas keywords that were popular in previous years, such...
Posted On - 16/01/2020
Jo Trotman, marketing communications manager at Rehau, discusses Rehau’s latest investment in marketing support. While there is definitely a place for technical and informative content across commercial markets such as the windows industry, it’s not uncommon for marketing to fall into the trap of being too functional – and arguably pedestrian. But this doesn’t need to be the case. We...
Posted On - 14/01/2020
Veka UK’s MD Dave Jones responds to recent claims regarding steel reinforcement. Integrity is one of Veka UK’s core values, and when we see a piece in the media from Anglo European containing information that could mislead and damage our customers, posing as news, it’s important for us to take a stand. While I’m confident that fabricators and specifiers will...
Posted On - 14/01/2020
Martin Thurley, group managing director of Liniar, hits back at what he claims is fake news. An article was recently published with Anglo European making claims its reinforcement is a match for those supplied by three named systems companies, one of which is Liniar. Liniar is fully expecting systems companies, testing houses, suppliers and the industry’s governing bodies to work...
Posted On - 07/01/2020
By Martin Hitchin, chief executive of Rehau UK. The 25th UN Climate Change Conference took place in December 2019 with a plea for business to do more to combat climate change. We at Rehau welcome the comments made at the conference, having taken this call to action seriously for many years. The need for business to improve the sustainability of...
Posted On - 09/12/2019
Clare Higgins, product manager at Rehau, explains how modern life influenced the design of Rio Flush Fit, and why versatility is crucial for fabricators and installers. Long gone are the days when window decisions are made based on either functionality or aesthetics. Consumers of today want it all. They want their windows to be beautiful, yet energy efficient; they want...
Posted On - 09/12/2019
By Simone Sangha, Liniar The ability to harness data from marketing campaigns and from your website can bring benefits and new opportunities. However, many companies ignore data, often due to a lack of understanding of its impact on ROI. Best described as the science of analysing sets of information, data analytics can help you to draw conclusions that could enhance...
Posted On - 09/12/2019
Wojciech Brozyna, managing director of Aluprof UK, questions the performance of installed systems to meet their specified performance. As we specify architectural aluminium systems for many of our commercial buildings, and a growing number of new and improved residential dwellings, we often refer to a systems company specification for the weather performance of the product required. Often the weather rating...
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