Posted On - 23/03/2018
Duggan Systems, one of Ireland’s leading aluminium fabricators, has been using BM Aluminium’s LogiKal software for more than 10 year; it bought the software when BM Aluminium was still a division of Business Micros and before it was set up as an independent business. At the time, LogiKal represented a major investment for the window and curtain walling specialist, but...
Posted On - 22/03/2018
By Ben Brocklesby, director at Origin. The start of 2018 saw a slight slowdown in the UK’s manufacturing industry, with rising raw material costs denting factory resurgence, moving output to a seven-month low. We at Origin are, however, fortunate to be bucking this trend, and are experiencing a hugely promising start to the year. Not only have we moved headquarters,...
Posted On - 01/03/2018
Chris Pepper, director of Time54 Marketing, discusses the importance of content marketing. Content marketing isn’t a brochure, or an advert. It’s about marketing your business via the sharing of focused, timely and relevant educational, enjoyable, or insightful information. It's not about imposing a definitive sales pitch about every element of your product or services, it’s about guiding them towards the...
Posted On - 23/02/2018
Chris Pepper, director of Time54 Marketing, discusses the importance of content marketing. Content marketing isn’t a brochure, or an advert. It’s about marketing your business via the sharing of focused, timely and relevant educational, enjoyable, or insightful information. It's not about imposing a definitive sales pitch about every element of your product or services, it’s about guiding them towards the...
Posted On - 20/02/2018
Listers new CEO Roy Frost and marketing manager Daniel Shaw discuss their marketing plans to expand Listers’ reach. Stoke-on-Trent-based Listers Central has been a popular regional fabricator for more than four decades, which attracted new owner Roy Frost to the business; fresh from his acquisition of south-east fabricator GJB, Roy bought the Stoke-based firm and began scaling up the business...
Posted On - 20/02/2018
“A man who stops advertising to save money, is like a man who stops a clock to save time.” As profound as this statement was back in the 1920s, Henry Ford’s words still hold a strong message to modern businesses. Chris Globe, director of Inside The Box Marketing looks at how it still applies to our industry today. In today’s...
Posted On - 20/02/2018
You know how important marketing is to your business but two things hold you back: not having enough time and not having the confidence in your marketing knowledge. Katie Leese, EAS programme manager at Epwin Window Systems, explores how Epwin’s Excellence as Standard membership programme helps installers overcome both issues. Let’s start with some obvious statements. Firstly, marketing is vital...
Posted On - 14/02/2018
The time of day to take a photograph of your project has a big impact on its quality. When it is sunny, too early or too late, a picture often takes a yellow or orange cast as the light from the sun appears ‘warmer’. Try to take pictures in middle 60% of the day’s light. Check which direction your project...
Posted On - 14/02/2018
Veka Group’s marketing director Dawn Stockell says the success of any support package all depends on the delivery, and she explains how Veka helps customers stay ahead of the curve in swiftly changing marketplace. The landscape of marketing is constantly shifting, and it can be difficult for small businesses to keep up; just when you’ve got round to printing professional...
Posted On - 14/02/2018
Insight Data’s general manager Jade Greenhow discusses marketing data and the implications of GDPR – the new data protection regulation that comes into force on May 25. In today’s super-connected world, we’re creating 2.5 quintillion bytes of data per day and the volume is increasing exponentially – according to IBM, 90% of the world’s data has been created in the...
Posted On - 14/02/2018
Marketing is a fast-moving sector with new ways of communicating constantly evolving. Over the last year, our industry has found new routes to connect with people – and this year it will be all about harnessing these techniques to communicate, both engagingly and legitimately, with current and potential customers, says Claire Miller, group marketing director at Customade Group. With further...
Posted On - 14/02/2018
Andy Ball, managing director at Balls2 Marketing, talks about the changes the agency has seen over the last 12 months, and what 2018 holds for marketing trends. 2017 was a great year for integrated campaigns. We saw incredible results from using a range of media to promote client messages. Not only does it increase your chances of being seen by...
Posted On - 09/02/2018
By Ben Brocklesby, director at Origin. At Origin, we are always looking for new ways of showing our partners how much they mean to us, and that they really are part of the Origin family. In order to help them grow their businesses, we innovate new products, offer unrivalled marketing, technical and aftersales support, and create bespoke systems to make...
Posted On - 09/02/2018
Andy Ball, managing director of Balls2 Marketing, talks about the best opportunity for networking on the glazing industry calendar. Are you a Pig? If you aren’t, then you probably should be. Pigs (the People In Glazing Society) is the networking event for the glazing industry. Balls2 Marketing took over the event organisation in April 2014, and since then it has...
Posted On - 09/02/2018
Iain McInnes of McInnes Communications discusses how has the marketing landscape changed over the last year, and what new ideas are on the horizon in the next 12 months. Marketing was founded on the four Ps of price, product, promotion and place, and yet for the last five years, digital marketing has seemingly taken precedence over everything else. While it...
Posted On - 09/02/2018
Fiona Lund, MD of industry specialists Brouha Marketing argues that regardless of 2018 marketing trends like ABM, AI and AR, stories will remain one of the greatest currencies in business Marketing isn’t a fixed discipline; it’s constantly evolving. And it needs to – new techniques, markets and challenges means that marketing has to change and adapt. Driven by legislation, technology...
Posted On - 09/02/2018
Public relations is not, says Vast PR’s Paul Godwin, simply a case of churning out as many releases as possible. Quality is everything. Website: sorted, Ad campaign: done. Brochures: printed and out. PR? We’ll get that girl in marketing with a GCSE in English to do it: box ticked. And sadly, that is the qualifier for too many companies. And...
Posted On - 31/01/2018
Andrew Scott, managing director of Purplex Marketing, believes many companies are forgetting the two most important marketing principles. In 2017 the value of Google’s brand rose to $109 billion, while the company continued to use direct mail to promote its online advertising services. Amazon’s brand value grew a staggering 53% to $106 billion, while the online retailer became one of...
Posted On - 31/01/2018
New solar technologies could transform the way we sell and market windows, according to PR consultant John Warren. At the end of last year, a story was published about a new ‘double-glazed’ solar power system; a team from Warwick University had turned to IGU technology for inspiration, using gas, rather than a vacuum, to collect electricity. The report explained that...
Posted On - 31/01/2018
Analysis of the 2017 FIT Show marketing campaign proves one thing, says FIT Show event director Nickie West: that nothing ever stays the same in marketing. Although just in its fourth outing the 2017 FIT Show was brought to market with one of the most intensive and complex marketing campaigns that the UK window and door industry had ever seen;...
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