Posted On - 17/01/2019
By Adrian Toon, director of a2n. There seems to be a lack of imagination when it comes to taking pictures of staff events – such as new starters, career highlights, and awards, to name a few. The first thing that springs to mind when needing that image taken is the handshake picture with the incumbent outside the premises with the...
Posted On - 13/12/2018
Epwin Glass, based in Northampton, can make 25,000 high quality sealed units per week and distribute these all over the country from its 80,000ft2 factory. The company has recently consolidated its manufacturing into a single site, and implemented the Clear Thinking Glass Office software for order processing and production. By Clear Thinking Software. Sam Croft, Epwin Glass’s operations manager, said:...
Posted On - 13/12/2018
CAB chief executive Justin Ratcliffe looks at the association’s latest Q3 State of Market Survey and notes that the steady growth forecasts are linked to increasing interest in training initiatives and the CAB Pavilion at FIT Show 2019. The Q3, 2018 CAB State of the Market Survey demonstrated that members saw a positive marketplace during the quarter. One of the...
Posted On - 13/12/2018
Andy Ball, managing director of Balls2 Marketing, talks about how events like UK Construction Week have a big impact for businesses. Anyone with an interest in construction who didn’t get to UK Construction Week really missed a trick. Combining seven great trade shows, and with Grand Designs Live just next door, the exhibition shows off the entire construction industry, from...
Posted On - 13/12/2018
By Adrian Toon, director of a2n. We have talked about how we photograph installations from the outside, but what if you want to photograph your installation from the inside? Unless the project contains a lot of glazing, such as a conservatory, you will find that light levels internally are lower than outside, and as soon as you point the camera...
Posted On - 13/12/2018
Over recent years the trend for coloured windows and doors has taken off, and if there’s one RAL number that anyone in this industry can quote it’s 7016. Glass Times features editor Rebecca Clegg has been speaking to companies from across the industry to find out more. Grey (anthracite grey in particular) has become a huge trend in home improvements,...
Posted On - 12/11/2018
Glass Times features editor Rebecca Clegg puts marketing under the microscope. In years gone by, marketing your business was a much simpler affair; placing your annual ad in the Yellow Pages was supplemented by weekly ads in the local newspapers and, for the more adventurous, newspaper inserts were another option. OK, so that might be a simplified view, but you...
Posted On - 12/11/2018
Origin Director Ben Brocklesby discusses Instagramable homes. For Origin partners, having a deeper and clearer understanding of what homeowners want and expect from their homes is the holy grail. It means that they can be better prepared when talking to their customers, tailor their sales and marketing collateral when appropriate, and adapt their selling processes depending on the customer’s needs....
Posted On - 12/11/2018
By Adrian Toon, Director of a2n. A client recently approached me with an image taken of a premium aluminium residential installation requesting if I could work on the image to make it presentable in photoshop. He was hoping to use the image to promote his business. I knew the image was taken with a phone, a new Blackberry I believe,...
Posted On - 12/11/2018
Independent Network (by Veka) has been supporting installers with training, guarantees, sales support and much more for more than 20 years. Veka’s head of partner programmes Karen Lund explains how the organisation has combined national strength with local knowledge in its latest marketing campaign. IN was established (as Network Veka) in 1996 to give installers a way to prove their...
Posted On - 31/10/2018
Economical production is only possible if everything runs smoothly, from cutting to shipping, according to A+W. If there are chronic jams at individual workstations, the processor should check whether the software can keep the workflow constant. The demand for larger glasses is increasing; anyone who regularly produces large-format panes should have optimised their processes in the best possible way. Occasionally,...
Posted On - 29/10/2018
Chris Ashton, director of Time54 Marketing, discusses voice technology. Voice technology is still in its infancy, with voice recognition devices such as the Google Home or Amazon Echo starting to control our homes (and lives) over the past year or two. But one thing is clear, voice marketing and the technology behind it is sure to change the landscape of...
Posted On - 29/10/2018
Andy Ball, managing director of Balls2 Marketing, talks about how passion for marketing fuels campaigns for clients. We’ve all heard the saying “Choose a job you love, and you’ll never work a day in your life”. It’s quite overused (by recruitment agencies, for example), but I think it has a lot of truth in it, especially for small businesses and...
Posted On - 29/10/2018
By Adrian Toon, director of A2n. The nights are rapidly closing in and the temperatures are dropping, but while we still have some greenery on our trees, the time is good to take that elusive evening picture of your project. For those of you with an SLR camera, all you need is a good sturdy tripod and a compatible ‘shutter...
Posted On - 20/09/2018
By Adrian Toon, Director of a2n. Pictures of installations are normally best taken in sunshine when the sun can easily get to the building elevation where you have completed your work. Sunshine generally offers good shadow which in turn gives a photography a pleasing 3D depth for the eye. We have talked about where the sun is generally in the...
Posted On - 13/08/2018
Sam Tynan, trade sales support representative at Rehau supporting trade counter customers and Authorised Partner installers, and Stephen Beresford, head of marketing communications at Rehau, discuss marketing and how to get yourself noticed. The internet has transformed everything, from the way we communicate with each other to how we purchase goods and services. For a business, harnessing all that digital...
Posted On - 13/08/2018
By Jade Greenhow, General Manager of Insight Data. While it’s long been said that the UK housebuilding industry is on its knees, we are once again beginning to see an increase of new houses being built. Yes, it may not yet be enough to meet the incredible demand for houses, but new developments are appearing all over the UK. In...
Posted On - 14/06/2018
It seems a long time ago now that aluminium was largely confined to commercial applications. Over the last two decades, it has become the aspirational choice for many trade and retail buyers as well – thanks largely of course to the continuing popularity of the aluminium bifold. By Dean Hodges, managing director of BM Aluminium. So far, the industry has...
Posted On - 30/05/2018
We’ve seen vast leaps in manufacturing technology over the past few decades; the machines being produced today are faster, more efficient, and more intelligent than ever before. But as we move further into the 21st century, the biggest advances aren’t coming from machinery, they’re coming from technology and connecting machines to computers and other devices via the internet. Fabrication is...
Posted On - 30/05/2018
From augmented reality to increased manufacturing efficiency, Roberto Canassa, director of IT at Emplas, argues that regardless of the platform, technology must deliver better customer experience. The window industry is very fragmented. We still rely on volume – frames per week – as a measure of success, when what we should be measuring is our ability to not just meet...
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