Posted On - 27/03/2019
By Adrian Toon, director of a2n. Ever thought you wanted a little more control over your phone camera? Well there are apps that will do just that and hand back some, if not all of the camera control. Automatic settings for all cameras are great for the typical scene for photography, but the technology, while sophisticated, can only make basic...
Posted On - 27/03/2019
By Doorco’s chief doork and creative consultant Jeyda. Spring is in the air and another job for me to tick off is planning the year’s holidays. If you’re the same and wanting some winter sun inspiration, here are my top five finds from around the world in the last couple of years. 5 - Picturesque Prague. In fifth place, the...
Posted On - 18/03/2019
Tracey Jackson from Howells Patent Glazing – and the first champion supporter for the Building our Skills campaign – explains the value of work experience and how the Black Country business is working with local colleges and enterprise initiatives to advise and guide youngsters towards a career in fenestration. Cast your mind back to your work experience and I’m sure...
Posted On - 18/03/2019
Albert Einstein is credited with defining insanity as doing the same thing over and over again and expecting different results. Gareth Busson, Solidor’s head of sales and marketing, asks if you are doing the same. With 2018 now firmly in the rear-view mirror, one of the benefits to this quieter period of the year is that it gives us a...
Posted On - 18/03/2019
By Ben Brocklesby, director at Origin. As a manufacturer, it is important to always strive to be better. It is no longer enough to offer a high-quality product and expect to be successful. As well as taking a more rounded approach to the whole manufacturing process and gaining as great an insight into consumer habits as possible, it is also...
Posted On - 18/03/2019
By Jon Vanstone, Certass. Certain people talk about the need for a qualified workforce. Apparently, it is the solution to a problem, but it seems that the only problem it is solving is how I can sell more qualifications. You only need to look at the gas industry to see that a qualified workforce cannot be deemed a competent workforce....
Posted On - 18/03/2019
Andy Ball, managing director at Balls2 Marketing, talks about Gillette’s new advert and what other companies can learn from it. Gillette’s new advertising campaign has caused a bit of a stir. If you haven’t seen it yet, the advert asks: “Is this the best a man can get?”, followed by images of bullying, sexual harassment, sexist and aggressive behaviour, and...
Posted On - 18/03/2019
Why is ISO so important? By Adrian Toon, director of a2n. If you have a phone camera you may have come across the setting for ISO. If you have a digital camera it will be a setting you will have seen, but what is it? ISO stands for ‘International Organisation of Standardisation’. Yes, the same organisation we all know and...
Posted On - 12/03/2019
There is a buzz around this year’s FIT Show that is reminiscent of the event’s launch, reflects co-founder Paul Godwin. There is an air of optimism going around the window and door industry that is quite at odds with the political crisis that pervades our every waking moment. Of course, the mood is helped by many businesses reporting buoyant retail...
Posted On - 15/02/2019
Alex Hewitt, marketing director at Ultraframe, explains the latest online tools that are available to help its retail customers generate and convert sales leads. Leads are the lifeblood of any installation company, and generating them online is a highly competitive and often complex business. While some of the large regionals and nationals have £multi-million marketing budgets at their disposal, how...
Posted On - 15/02/2019
Whether you're a two-person installation team, a nationwide installation company, a fabricator or a systems company, everyone in the fenestration supply chain benefits from a robust media library – especially in the digital world we now inhabit. Sue Davenport, Liniar’s marketing director, discusses how this prompted the launch of a competition. With almost everyone carrying a smartphone with built-in camera...
Posted On - 15/02/2019
As we step into the new year, conversations around what lies ahead in 2019 are aplenty. What will be the main challenges for the year ahead, and what trends will dominate our discussions? Claire Miller, who joined Rehau as marketing director late last year, shares her thoughts on what 2019 has in store. There’s little doubt that there will be...
Posted On - 15/02/2019
Andrew Scott, CEO of Purplex, discusses why it’s essential to invest in your business’s long-term marketing strategy despite the uncertainty caused by Brexit. It’s been an uncertain time for many businesses in our sector with Brexit affecting the confidence of some companies to invest for the long-term. As I write this, the prime minister has headed off a no confidence...
Posted On - 15/02/2019
Adrian Simpson, director of policy, DGCOS. DGCOS is often asked by its members about issues surrounding the Consumer Contract Regulations, and as such wanted to take the opportunity to remind the broader market about the routes to compliance. Thanks to our considerable experience of working with our members, we’re in a great position to able to advise on how businesses...
Posted On - 15/02/2019
By Jon Vanstone, Certass. 2019 will reignite the debate over consumer protection as TrustMark relaunches to the consumer market in spring, with a tagline ‘government endorsed quality’. This leaves schemes to promote either alignment or lack of requirement due to existing high standards. Not much seems to be have been achieved with the passing of time and the skills debate...
Posted On - 15/02/2019
Andy Ball, managing director at Balls2 Marketing, talks about taking time out in January to consider your 2019 business goals in order to inspire your marketing strategy. When you read this, you may have decided that ‘dry January’ or another new year’s resolution isn’t for you, but that doesn’t mean it’s too late to start the new year right for...
Posted On - 15/02/2019
By Adrian Toon, director of a2n. If you have a budget for PR then you should have a budget for promotional photography. As each piece of PR text is unique, so should the photograph be that is supporting your news. This may sound logical, but I am sure, like me, you have read magazines and seen different messages with the...
Posted On - 17/01/2019
By Jeyda, chief Doork and Doorco’s creative consultant. As the end of the year and the festive season looms ahead of us, shops fill their aisles with an array of shiny, well-marketed Christmas products that we flock to buy in a frenzied rush. It’s easy to see how you could be cynical about the consumerist direction that the once religious...
Posted On - 17/01/2019
Nick Dutton, CEO of Brisant Secure, discusses how the company is developing digital marketing opportunites for its locksmith and door customers with Ultion On Your Site and Sweets On Your Site. With the last ever print run of the Yellow Pages concluding in a matter of months, we will all experience the closure of a traditional marketing channel. Yet, we...
Posted On - 17/01/2019
Andy Ball, managing director at Balls2 Marketing, looks at how a department store’s annual Christmas advertising campaign became one of the most anticipated events of the year. There aren’t many brands that have the power to captivate an entire nation on an annual basis, but that’s exactly what John Lewis does every Christmas. Its latest festive ad has taken a...
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