Posted On - 15/10/2019
By Simone Sangha, Liniar. Digital ‘pay per click’ campaigns (also known as PPC) are a controlled way to promote your brand, having the ability to reach a greater pool of potential customers. If used incorrectly, however, it can end up being pretty costly. There are many factors to consider when setting up and running PPC campaigns so I’ll be covering...
Posted On - 14/10/2019
It has been a couple of weeks since Certass was crowned Trade Association of the Year at the BEIS sponsored TAF Awards (see p8), and already work is being done to build on this success and further improve the offering to the local glazing business. Historically, glazing membership bodies have done little to help the local tradesman, believing that if...
Posted On - 14/10/2019
Andy Ball, managing director of Balls2 Marketing, talks about the importance of building a brand. As a marketing agency with an in-house design team, we’re often asked for new logos or new styling on a campaign, brochure or some literature. Focusing on the design alone won’t necessarily hit the mark so before embarking on a new logo design or brand...
Posted On - 14/10/2019
By Adrian Toon, director of a2n. What is a noisy picture? It’s nothing to do with what you are taking a picture of or its composition; it is a measure of ‘graininess’ in the final image. All cameras capture ‘noise’ in the images they take, so what is it and how do we reduce it? There are broadly two types...
Posted On - 14/10/2019
By Adrian Toon, director of a2n. Following on from last month’s column, where we looked at ƒ, this month we look at shutter speed. Speed really refers to the time that a camera shutter is open, the shorter time that it is open, the ‘faster’ the speed. But a fast speed allows less light to fall on the sensor, so...
Posted On - 14/10/2019
Neil Parton, Elumatec’s managing director of Elumatec, explains how software can unite automation and bespoke projects. Many people think of manufacturing efficiency and get an image in their heads of Henry Ford’s production line and his insistence that you could have your new Ford in any colour – providing it was black. Ford was onto something: he didn’t build an...
Posted On - 11/10/2019
Philip Dewhurst Jr, commercial director for The Georgian Bar Company, talks about doing business at GlassBuild America and eating hot dogs at a baseball game. Scooting along to GlassBuild America 2019 at the Georgia World Conference Centre was a very different story to GBA 2017, which was stifled by Hurricane Irma; two years ago, visitor numbers were down and many...
Posted On - 16/09/2019
ThinleyTopden, head of region for east of England at the Department for International Trade (DIT), discusses how local glass firms can take advantage of opportunities overseas. The UK’s glass industry is changing as the country adapts to stricter environmental regulations and innovation stemming from Industry 4.0 – the ‘fourth industrial revolution’ that integrates and leverages computerised, interconnected and automated production...
Posted On - 16/09/2019
Managing director of Balls2 Marketing Andy Ball talks about what the glazing industry can learn from other industries’ approach to skills. There’s been no hiding from the industry’s skills gap this year; it’s high on the agenda for the entire construction industry and took the limelight on day three of the FIT Show. That isn’t to say that there isn’t...
Posted On - 16/09/2019
What’s ƒ about? By Adrian Toon, director of a2n. Photography can be confusing, and understanding the settings of your camera can go a long way to improving what you take. The ƒ number on your camera, SLR, compact or smartphone, is, in reality quite simple. The ƒ number is simply a ratio, focal length/lens aperture diameter, where focal length is...
Posted On - 17/08/2019
By Ben Brocklesby, director at Origin. Somehow, July is already here, and the summer has well and truly arrived. For many of us, this means working out what to do with the children for the long summer holidays, but for others, it is a time to reflect on how we can improve our homes. For Origin, and therefore all Origin...
Posted On - 17/08/2019
Martin Thurley, group managing director of Liniar and Avantek Machinery, discusses FIT Show 2019. It’s been a great start to the year at Liniar, with lots to be positive about. With 15% year-on-year growth, a fantastic customer feedback score with over 93% of customers saying they’d recommend Liniar; and 99% of all our deliveries being supplied on time in full,...
Posted On - 17/08/2019
By Simone Sangha, Liniar. Creating a website for your business can be daunting and often the hardest part is knowing where to begin. Your website represents your brand, so getting this right is essential. Here’s a step-by-step guide to help make your website project as painless as possible. Domain name. This is your website address and how people will find...
Posted On - 17/08/2019
Advance Building Plastics, an Emplas customer since the July 4, 2017, is a trade counter with a very different approach to retail, according to owner Andrew Buchanan. Trade counters: utilitarian, practical, coffee-out-of-a-machine-and-not-necessarily-always-good, with decoration and ambience generally less of a priority than product offer, but service and reliability of supply at trade prices. Advance Building Plastics in Hereford, on the...
Posted On - 17/08/2019
Andy Ball, managing director for Balls2 Marketing, talks about how to measure the success of a PR campaign. A question we get asked regularly is how can you measure the level of success from a PR campaign? With many forms of online advertising and social media, it’s easy to count visits to websites or link clicks, but especially with printed...
Posted On - 17/08/2019
Glass Times editor Nathan Bushell visited Ultraframe in Clitheroe to talk about new products and market opportunities. However, the overriding theme of the day was how the company works with its customers to manage a difficult marketplace. While Ultraframe is something of a serial innovator when it comes to conservatories and the home’s extended living space, it is fair to...
Posted On - 17/08/2019
Chris Pepper, director of Time 54, explains how you can attract more leads through your social media marketing. There are 2.8 billion social media users, which means social media marketing should be a key component of your business’s marketing strategy. Whether you are looking to increase your sales, engagement levels, brand awareness, or increase your professional network, we’ve got four...
Posted On - 17/08/2019
Glass Build America will be in Atlanta in September. Phil Dewhurst Jr, commercial director at The Georgian Bar Company, has been to the show five times since 2014, in both Atlanta and Las Vegas, and has experience to share. The Georgian Bar Company now has a thriving business in the US. Here are my top five tips about using the...
Posted On - 18/07/2019
This year’s Glazing Summit will see the launch of the brand-new Technical Stage, as Andrew Scott, founder of the Glazing Summit and CEO of Insight Data and Purplex, explains. To build on the success of last year’s event, we have decided to introduce a second stage at the Glazing Summit so that more of the biggest industry issues can be...
Posted On - 17/07/2019
Scott Foster, marketing manager at Endurance explains that having the right product is half the battle when it comes to presenting yourself as a reputable installer. Endurance customers not only enjoy the benefits of selling the most solid and secure door on the market, but they can also benefit from the marketing materials and expertise of a specialist team. Lead...
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