Rethinking colour
Loredana Emmerson, customer marketing manager at Veka, explains why the new Feinstruktur foil is the future of design-led PVC-U.
In the evolving fenestration market, colour is no longer a finishing touch – it’s a driving factor in decision-making.
For fabricators, installers, and homeowners alike, aesthetics is as critical as performance. Nowhere is this clearer than in the rising influence of aluminium, with 7% of UK homeowners opting for aluminium frames – a figure significantly fuelled by the 18-24-year-old demographic, where style often trumps tradition.
Veka recognises this shift. But rather than viewing it as a threat, we see an opportunity – an opportunity to meet modern tastes with innovation that doesn’t compromise performance. That’s where our new Feinstruktur foil range comes in.
Aluminium-inspired
Feinstruktur isn’t just another colour option. It’s a premium, finely textured matt foil that brings the high-end, architectural finish of aluminium into the PVC-U space. Designed for homeowners who want contemporary styling without losing the core benefits of PVC-U – energy efficiency, low maintenance, and affordability – Feinstruktur represents a bold new chapter in Veka’s colour story.
This isn’t about replicating aluminium. It’s about redefining what PVC-U can be – and offering an elevated choice that genuinely competes, both in look and feel.
Quality over quantity
The fenestration sector has fallen into a tired pattern: boasting about the biggest, widest, or most extensive colour range. But when everyone makes the same claim, it stops being a differentiator.
At Veka, we’re changing the conversation. True choice isn’t just about quantity. It’s about quality, reliability, and knowing the colour you choose today still performs years down the line.
At Veka, colour is engineered into our systems with strength, style and stability. From our trusted stocked foils to our Omnia exclusives and the premium new Feinstruktur range, every shade is selected with purpose – and backed by our unrivalled service.
You don’t just get colour. You get colour that sets standards.
Customer perspective
One of our long-standing partners, Modplan, recently showcased the Feinstruktur range at FIT Show 2025, and the feedback speaks volumes about its impact.
Liam Isaac, head of sales and marketing at Modplan, said: “In a market increasingly drawn to the sleek aesthetics of aluminium, it’s refreshing – and exciting – to witness a genuine game-changer in the PVC-U sector. Veka’s new Feinstruktur foil range isn’t just a step forward in surface technology; it’s a bold statement that design-led innovation in PVC-U is alive, well, and ready to compete head-on with aluminium.
“As someone who’s worked with Veka products for years, I can say with confidence that this range represents a real turning point. It signals a fresh chapter for PVC-U – one where texture, finish, and visual impact are on par with what many previously assumed only aluminium could offer.
“But it’s not just about looks,” continued Liam. “Veka’s Feinstruktur foils retain all the performance benefits that have long made PVC-U the go-to choice for energy efficiency, low maintenance, and value. With this new range, customers no longer need to compromise aesthetics for performance – or vice versa.
“The sleek design appeal of aluminium has chipped away at PVC-U market share in recent years, but Feinstruktur puts us back in the conversation – and I believe firmly that it will help us win background.”
Feinstruktur isn’t just a new finish – it’s a strategic move to recapture style-conscious homeowners and specifiers. It empowers our network to offer the modern look that today’s market demands while still delivering the long-term performance Veka is known for.
With this launch, Veka reinforces its leadership position in colour innovation, not through volume, but through value – a curated, engineered, and future-ready palette that sets the standard for others to follow.
