Andy Ball, MD at Balls2 Marketing, talks about how installers can use technology to sell jobs remotely.
As the country comes out of lockdown and consumer confidence grows, there will be plenty of homeowners looking for installation companies to help them with their home improvements.
Many will have been sat at home, frustrated with the lack of space in their homes and annoyed by the parts of their property that they dislike.
It doesn’t look like Covid-19 is going anywhere for a good while yet, so the only answer is for businesses to adapt to working with the virus and making sure they protect themselves.
There is some good advice out there. We have been working closely with Certass Trade Association over the pandemic and its Covid-19 Secure Procedures Pack gives installers good, practical advice on installing in homes.
Part of the pack included remote selling advice and this has now been expanded by the Balls2 Marketing team to give practical guidance and advice on how to sell remotely.
Over lockdown, people have got used to video calls with their friends and family, so they will be more open to using those platforms to talk about their home improvements too. It’s a good idea to get familiar with Zoom, GoToMeeting and Google Hangouts and invest in a decent webcam and noise cancelling microphone for a professional call.
There are some great tools out there to help homeowners visualise their home improvement plans too and Balls2 Marketing has teamed up with Windowlink and The Consultancy to give installers a full lead generation and remote selling package.
You can download the free Remote Selling Pack, including Consultation Checklist and Consumer Guide for Working in the Home and find out about our lead generation packages tailored to installers on the Balls2 Marketing website.