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Posted On - 17/02/2020
Fyotto specialises in aluminium framed doors, and is often involved in flagship projects. While Fyotto has made the most of both 2D and 3D CAD technology since the early 1990s, today it is all about Elumatec’s EluCad software. The company’s Neil Clasby explains how it is transforming Fyotto’s operation. Fyotto is using an SBZ-122/74 machining centre, which can be used...
Posted On - 17/02/2020
Rehau shares some of the UK’s leading fabricators’ views on the Rio flush fit window. With PVCU soaring in popularity, for many fabricators the choice to manufacture Rio was an obvious one. As the customer demand grew, it was only natural for fabricators such as Astraseal and GRM Windows to get it up and running in their facilities as quickly...
Posted On - 17/02/2020
Deceuninck’s managing director Rob McGlennon says colour is the key to fabricators’ growth and success in 2020. A new year means a fresh start, and most fabricators I speak to are optimistic about 2020. Whether or not you were pleased with December’s election result, we can all agree that a government in control of parliament gives Britain much-needed political stability....
Posted On - 17/02/2020
Helen Tunnicliffe, head of marketing at Aperture, discusses why WarmCore is the jewel in the group’s principal product crown. A unique and much-loved product occupying the domestic and light commercial sectors, WarmCore technology has helped to redefine expectations of aluminium windows and doors. The launch of the hybrid WarmCore aluminium folding sliding door in 2014, followed by the window in...
Posted On - 17/02/2020
Since its launch in late 2019, the popularity of Ultraframe’s Cuckoo online marketing system has grown hugely with its customers. Ultraframe’s marketing director Alex Hewitt explains how the system helps retailers to create professionally designed marketing materials quickly, easily and cheaply. Our approach at Ultraframe has always been to provide the best products we can to our customers, as well...
Posted On - 17/02/2020
Sarah Hitchings, sales and marketing director of The Residence Collection, talks about the impact of social media engagement from Instagram Homes to Houzz, boasting a footprint equal to some of the most trusted consumer brands in the UK. For many of us in the glazing and fenestration sectors, social media is deemed something that’s a bolt-on to the marketing mix...
Posted On - 17/02/2020
By Andrew Scott, CEO of Purplex Marketing. It seems everywhere we look these days we are bombarded with an avalanche of choices and options; whether it’s the products we buy, the services we use or the way we consume news, media and entertainment. And it’s a moving feast with a flood of new companies, products and marketing/media channels emerging almost...
Posted On - 17/02/2020
By Sarah Gyde, marketing director at Mila. When it comes to marketing in our industry, I would argue that nothing beats getting hands-on with our products; fundamentally, most of us are selling ‘stuff’ which customers want to be able to see and feel for themselves before they part with their hard-earned money. Whether that’s trade, retail or commercial customers, even...
Posted On - 17/02/2020
We all talk the talk when it comes to brands, yet few companies in each market segment deliver them effectively. Do it well and you can thrive, otherwise you’re staring down the barrel of survival, according to Iain McInnes of McInnes Communications. Today’s brands are far more than just a set of pretty colours and a logo; they are intertwined...
Posted On - 17/02/2020
By Simone Sangha, Liniar. I’m going to explore the five key marketing predictions for 2020 and beyond, based on my own research. Some of the factors mentioned have developed over the last few months and some are re-inventing existing processes and, if implemented correctly, they should give you an edge this year. Voice Search. Devices such as smart speakers are...
Posted On - 17/02/2020
Gareth Jones, managing director of Profine UK and Kömmerling, talks about what it has taken to re-ignite the brand after a particularly successful 2019, with a fully integrated campaign. The Kömmerling brand has always had an unrivalled reputation for outstanding product engineering and unsurpassed quality, and that’s why so many of our window manufacturers won’t make anything else. Similarly, if...
Posted On - 17/02/2020
John Warren is a former daily newspaper journalist, lobbyist and construction and building products marketing and PR specialist who has worked with some of the industry’s leading brands. Here, he discusses marketing evaluation. How will I know that what you’re doing/proposing to do is working/going to work? While the question is reasonable enough, the answer is not so clear cut,...
Posted On - 17/02/2020
Jade Greenhow, operations director at Insight Data, explains how the challenges of marketing in a rapidly changing industry, and how Salestracker’s real-time data can help businesses pinpoint the perfect customer. For better or worse, acquisitions, mergers and consolidation have become a regular sight in the fenestration industry. Such is their frequency, the industry landscape seems to change almost on a...
Posted On - 17/02/2020
The glazing industry’s must-attend conference returns – and it’s set to be bigger and better, as it organisers explain. The Glazing Summit takes place on Thursday, October at Edgbaston Stadium, and more than 400 industry leaders from across the industry are set to attend. Organisers Purplex Marketing and Insight Data have revealed some exciting new developments for 2020, including the...
Posted On - 17/02/2020
GGF Commercial continues to revive the fortunes of each of its brands – and it’s good for the industry too, as MD Anda Gregory explains. In November last year I addressed a meeting of the trade press to review the progress of her charges – brands including Fensa, BFRC, InstallSure (formerly GGFi) and the newly formed inspection arm Risa, and...
Posted On - 17/02/2020
Investing £9 million in a new company, world class factory, innovative products and a top team with a two-year time plan is a challenge. It’s an added challenge when you need to start marketing a year before launch and can’t show or describe the products until then. By Garnalex. Few will have missed Garnalex’s high-profile marketing campaign or the marketing...
Posted On - 17/02/2020
By Jeyda, Doorco’s chief doork. Being a door lover is like admitting that you like Abba: saying it out loud is enough to make most people wince but, actually, once it’s out there you realise everyone secretly loves them too. I’ve been door hunting for a number of years now and it’s completely addictive. I can’t think of anything else...
Posted On - 17/02/2020
Fiona Lund, MD of Brouha Marketing, discusses why, when it comes to effective communications, you should remember that we have two ears and one mouth. I’ve always loved the adage that we have two ears and one mouth for a reason, and remembering this is the foundation of any effective communication strategy. Listening is a skill that enables businesses to...
Posted On - 17/02/2020
Sarah Ball, client strategy director at Balls2 Marketing, talks about the importance of PR and storytelling in marketing strategy. One of the best ways to connect your company with your audience is through storytelling. We know that it’s an effective marketing practice, because some of the biggest brands in the world are using the tactic and telling stories direct to...
Posted On - 17/02/2020
Rock-style videos and edgy lifestyle consumer marketing are the way to go for the Ballymena door maker, says Apeer’s Asa McGillian. The problem with residential doors of course is that pretty much everyone sees dozens of them every day; they are a day-to-day thing that we seldom really acknowledge, until they go wrong or we decide to buy a new...
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