How high-end hardware is shaping the fenestration industry
Premium products are the current stars of the show, says Richard Bryant, commercial director of Window Ware, and adds that the independent UK window and door hardware provider is geared up to deliver exactly what the market wants.
In my years in the fenestration industry and my time at Window Ware, I’ve witnessed numerous trends come and go. However, the current shift towards premium products in the home improvement sector is particularly noteworthy.
The rise of aluminium products and flush sash windows in residential properties is unmistakable. Homeowners are increasingly gravitating towards these high-end options thanks to their desirable blend of aesthetics and function.
This trend is evident in our sales figures, and we’ve seen a clear preference for premium products, especially in our aluminium hardware sales including the Yale Lockmaster multipoint bi-fold door lock with its slim 25mm or 28mm back set gearbox, as well as our robust and well-crafted Glide Hardware range of bi-fold rollers, top guides, hinges, handles and magnets, which continues to expand in direct response to the increasing demand from our customers for solutions that seamlessly integrate with their aluminium profile systems.
So too, our TTF slimline aluminium trickle vent has been gaining significant traction, particularly among aluminium fabricators. Available in a range of sizes with both 10mm and 13mm routing options perfect for narrow sightlines, and a choice of dual and single colours, including textured finishes that complement Smarts Sensations, these vents provide a stylish and functional solution for enhancing airflow and aesthetics.
Alongside this, we’ve noted growing demand for our Regal Hardware range. This timeless collection of monkey tail and pear drop door and window furniture (officially endorsed by The Residence Collection) is ideally suited to high-end flush sash systems, which are more popular than ever before. The combination of contemporary design with a touch of classical charm seems to resonate strongly with today’s discerning homeowners.
It’s important to note, however, that this trend towards premium products is occurring against a backdrop of broader industry challenges. This fluctuating market landscape is nothing new in fenestration, which has a long history of ups and downs, but it does underscore the importance of business agility and resilience.
Companies that can quickly adapt to changing market conditions and seize new opportunities when they arise are best positioned to weather change and emerge stronger.
Despite these well-publicised challenges, the growth of the premium market segment is encouraging. It suggests that while overall spending may be down, those who are investing in home improvements are opting for higher-quality, more distinctive products.
The good news is, there are plenty of fabricators who are adapting successfully to this ‘fewer but better purchases’ trend, choosing to upgrade their offering and finish their products to the highest possible standards to meet the needs of this high-end market and drive new revenue for their business.
As the fenestration industry continues to navigate a dynamic market landscape, Window Ware remains steadfast in its commitment to supporting fabricators and catering to the growing demand for premium products.
By offering a comprehensive range of high-quality hardware solutions, we can help businesses to elevate their offerings and meet the discerning expectations of today’s homeowners. Our dedication to innovation and customer satisfaction positions us as a trusted partner in driving the industry forward.