40th anniversary marked
Roseview’s FIT Show appearance will mark a highpoint in 12 months of celebration designed to mark its 40th year in business. Mike Bygrave, Roseview’s marketing manager, explains.
Our first appearance at the FIT Show last year was very successful for us – we walked away with significantly boosted brand awareness and a rush of new leads. But this year it’s going to be bigger in more ways than one: it’s not just the new venue, or the size and brilliant location of this year’s stand – it’s the fact it’s going to be our chance to mark four decades in business and the amazing things we’ve achieved in that time.
In 1985, Roseview produced the first PVCU vertical-sliding sash window in the UK. It’s easy to forget how central the company has been to the emergence of the PVCU sash as a viable, highly desirable product – especially given the huge number of copy-cat timber-alternatives that have appeared in the years since.
But today we continue to innovate and push boundaries, ensuring its signature Rose Collection remains the most authentic range of PVCU sashes available anywhere in the UK.
The fruits of decades of pain-staking sash window development will be proudly showcased on the fabricator’s 40th-themed FIT Show stand, located at one of the hall’s main entryways.
The Charisma Rose will be on display, as will the conservation-sensitive Heritage Rose and two examples of the upgraded Ultimate Rose – a product that was already G Award-winning, but that we have enhanced to produce the most authentic PVCU sash window ever made.
A slim mullion triple will show the Rose Collection’s versatility, while an adjoining pod will showcase products from Roseview’s sister company Incarnation Windows, specialists in secondary glazing.
The FIT Show gives us a fantastic opportunity to celebrate our birthday in style, with friends from throughout the industry – we’re particularly looking forward to Big Tuesday, when we’ll be inviting show-goers to our stand for celebratory drinks and a mini-birthday party.
But the show’s also a chance to spread the word about the Rose Collection – to introduce the UK’s best PVCU sash windows to people who’ve never heard of them before, or those who know the name but have never seen them up close.
A huge amount of hard work and preparation goes into making a FIT Show appearance, and now we can’t wait to go up to Birmingham and get started. We look forward to seeing old friends, current customers and anyone else interested in our products and what they can do for their business.