Top marks
Hoppe (UK)’s marketing manager Jessica Roberts has been announced as winner of the top student award at her recent graduation ceremony.
Jessica won the award for achieving the highest overall grade and distinction in the post-graduate direct and digital marketing course at the Institute of Direct and Digital Marketing (IDM).
Jessica joined Hoppe in 2014 as a marketing co-ordinator and worked her way up to marketing manager, focusing on marketing strategy. She chose to do this qualification in digital marketing to complement her existing degree in business management.
Jessica said: “This course has given me the knowledge and skills I need to advise the company on its journey into all aspects of digital marketing. I liked the fact this course related to practical, real life issues and skills. It also made me think differently about the way I approach marketing planning.”