Retiring tribute

Tamworth-based trade association, DHF (Door and Hardware Federation), has paid tribute to PR Consultant, Guy Ainsworth, who will retire following an almost 24-year involvement with the trade association. Such a long and positive affiliation is rare in the PR industry.

Guy started working with DHF in 1993, Guy can also be credited with the launch of the DHF initiative, ‘Gate Safety Week’, now in its fourth year.

“When DHF was formed around 15 years ago via a merger between DHF and ABHM, it was a new brand with zero market recognition,” Guy said. “PR was the only means of raising the profile of the new name. A poll of members carried out some years later, showed that they were satisfied with the penetration the DHF achieved in the marketplace at the time. It’s always very satisfying when others can see the results of the process.”

DHF will be welcoming new PR consultant, Jo Spencer, who has been working with DHF on the Gate Safety Week campaign since 2014.

Jo is a PR consultant and freelance writer with more than 20 years’ experience in the industry. Starting her marketing career in Sydney, she has worked in corporate communications for ITV, and launched her own PR consultancy in 2008, working with clients across a range of differing industries.