Profine UK MD named Leader of the Year

Robert Thiroff, managing director of Profine (UK), has received two regional business awards and reached the shortlist for a third.

At a ceremony held at the Crowne Plaza, Nottingham, in March, Robert was announced as the winner of the Transformational Leader category at the 2023 East Midlands Leadership Awards.

The award acknowledged Robert’s achievements in turning around a business acquired by the Profine group in 2020 and which had twice fallen into administration under two previous owners.

Robert and the Profine team have reportedly increased profitability by 350%, winning back customers, and safeguarding over 200 jobs.

At the ceremony, which was attended by 250 regional business leaders, Robert was also presented with the overall Leader of the Year award.

This award is not open for nominations and instead is selected by the judges from the 11 separate category winners. The chosen recipient is an individual or organisation that embodies outstanding leadership and who is an exemplar for the East Midlands.

Robert was also shortlisted for the Company Leader (100+ Employees) award.

The annual East Midlands Leadership Awards are staged by TheBusinessDesk.com – a digital source of regional business news.