A digital age department
TruFrame’s marketing department has taken on new employees as the company aims to bring in digital marketing expertise from B2B and B2C sectors, to go alongside more traditional means of corporate communications and branding.
The newly expanded marketing function is headed up by Paul Roper (marketing director) who brings extensive multi-channel marketing experience having worked both agency and client-side for brands such as, Cognizant Consulting, Monster.co.uk and Levi Strauss, and is already putting in place a strategy to support the overall business objectives of TruFrame.
Supporting Paul is Ben Burch (creative designer), who has a experience in graphic and creative design with a flair for both online and print deliverables. Ben will be supporting TruFrame’s creative marketing, including results-driven customer development programmes.
Libby Zbaraska joins as social media and content executive, as a new graduate with a degree in English literature with creative writing.
“We have carefully built the marketing function to ensure we can deliver not only powerful campaigns for us as a business, but also for our customers,” Paul Roper said. “As much as our hand-finished PVCU frames and customer care define us, our brand and marketing needs to be equally as distinctive and successful, something the team here is looking forward to helping to deliver across several areas.”