New European business director

Soft Tech Group of companies has recently appointed Anne Coulter as European business director.

Having taken up the position in January 2019, Anne has been making introductions into the UK market since relocating from Sydney, Australia.

Previously CEO of the Soft Tech Group of companies and as a company shareholder, Anne took up the new position in the UK where she will concentrate on emulating the success she created in the Australian market.

Succeeding Anne is a joint CEO appointment of Rowan Hick, previously Soft Tech’s chief technical officer, and Tyron Ball, previously Soft Tech’s commercial director.

As Soft Tech is entering an extensive period of growth in both products and services, these business changes are geared to the successful implementation of their global ambitions, the company said.

The first event on Anne calendar is the upcoming FIT Show.

“We’re looking forward to attending the event, meeting potential prospects, and forming solid relationships in the UK market,” Anne said.

Soft Tech provides premium software for the window and door industry, exclusively built to design, estimate and manufacture windows and doors.